Italy

Basketball

US sports equipment supplier Spalding has entered into a partnership with the Italian Basketball Federation (FIP).
Basketball

Italy-based mobile virtual network operator PosteMobile has today (Thursday) been named as the new title sponsor of Lega Basket Serie A, the country’s top tier of club basketball.
Football

Chinese conglomerate Suning Holdings Group, which owns Inter Milan, has taken on naming rights to a number of the Italian Serie A football club’s properties as part of a wide-ranging sponsorship agreement.
Football

Italian Serie A football club Genoa has agreed a shirt sponsorship deal with pharmaceuticals company Sanofi.
Football

Italian sportswear manufacturer Macron has extended its partnership with domestic Serie A football club Bologna.
Football

Italian Serie A football club Sampdoria has agreed a short-term shirt sponsorship deal with tour operator Veratour.
Football

Italian Serie A football club AS Roma has entered into a partnership with Japanese automotive manufacturer Nissan.
Football

Italian dairy producer Inalpi has agreed a sponsorship deal with Torino, which plays in the country’s Serie A top-tier club football competition.
Football

The Italian Football Federation (FIGC) has agreed a sponsorship deal with national train operator Trenitalia.

Controversy caused by the Italian Football Federation’s (FIGC) sponsorship deal with online sports betting company Intralot is unlikely to deter other betting companies from investing in Italian football.

Football

Italian Serie A football club AC Milan has extended its partnership with coffee roasting and blending company Kimbo.

Football

Italian Serie A football club Palermo has renewed its partnership with shipping company GNV.

Football

Italian Serie A football club Pescara has named coffee brand Saquella Caffè as its new main sponsor.

Winter Sports

Italian fashion label Calzedonia has entered into a partnership with the Italian Winter Sports Federation (Fisi).

Volleyball

Korean electronics giant Samsung has been named as title sponsor of the Lega Pallavolo Serie A Femminile, the top division of women’s club volleyball in Italy.

Football

The Italian Football Federation (FIGC) has entered into a partnership with betting and gaming company Intralot.

Football

Italian betting firm GoldBet has entered into a partnership with Torino, which plays in the country’s Serie A top-tier club football competition.

Football

Italian Serie A football club AC Milan has agreed a sponsorship deal with fashion label Diesel.