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Samsung title sponsors Italian women’s volleyball league

Korean electronics giant Samsung has been named as title sponsor of the Lega Pallavolo Serie A Femminile, the top division of women’s club volleyball in Italy.

Terms of the deal were not disclosed, but Samsung will take on naming rights to the Lega Pallavolo Serie A Femminile and its associated events from the 2016-17 season.

The new campaign gets underway later today (Wednesday) with the Samsung Gear Volleyball Cup.

The Lega Pallavolo Serie A Femminile is regarded as one of the best women’s volleyball leagues in the world and contains the reigning CEV Volleyball Champions League winner Pomi Casalmaggiore.