Italy
Tag Heuer adds Giro d’Italia to cycling portfolio
Swiss watch manufacturer Tag Heuer has agreed a long-term deal to sponsor the Giro d’Italia and a host of other Italian cycling races.
Italian rugby signs two deals, expects uplift from shirt rights
The Italian Rugby Federation (FIR) has added carmaker Renault to its sponsorship portfolio and renewed its agreement with the NH Hotels chain as it looks to return its total sponsorship revenue to its 2013 high water mark.
VTB sponsors F1’s Russian Grand Prix
Russian financial services group VTB has signed as title sponsor of the country’s round of the Formula One motor-racing championship.
Toyota picks European market giants for NOC deals
Japanese carmaker Toyota last month added major National Olympic Committee (NOC) sponsorship properties in support of its record-breaking Olympic Global Partner agreement.
Resurgent Atalanta signs new main sponsor
TWS, a manufacturer of resins and polyurethanes for the textiles, tanning and stickers industry, has agreed a deal to become the new main sponsor of Italian Serie A football club Atalanta.
Panasonic connects with Lega Basket Serie A
Japanese electronics company Panasonic has agreed a deal to become a main sponsor of Lega Basket Serie A, the top tier of club basketball in Italy.
Macron extends with Lazio, partners Deportivo
Italian sportswear manufacturer Macron has extended a kit supplier agreement with Italian Serie A football club Lazio and partnered with Spanish LaLiga outfit Deportivo La Coruña.
Bologna renews FAAC deal
Italian Serie A football club Bologna has renewed a kit partnership with automated door and barrier manufacturer FAAC for the 2017-18 season.
Italian Rugby Federation pens Renault deal
French automotive manufacturer Renault has agreed a sponsorship deal with the Italian Rugby Federation (FIR), the country’s national governing body of rugby union.
Lazio secures new partner
Italian professional technical guidance and support firm Tecnologia e Sicurezza has entered into a partnership with Lazio, which plays in the country’s Serie A top-tier club football competition.
Juventus wagers on new gaming partnership
Italian online gaming operator StarCasinò has entered into a partnership with Juventus, which plays in the country’s top-tier Serie A club football competition.
Italian Rugby Federation extends stay with NH Hotel Group
The Italian Rugby Federation (FIR) has extended its partnership with European hotel chain NH Hotel Group.
Juventus extends with Randstad, signs nutrition partner
Italian Serie A football club Juventus has extended its partnership with Dutch multinational human resources company Randstad and agreed a sponsorship deal with dried and dehydrated fruits brand Noberasco.
Toyota adds CONI to Olympic sponsorship portfolio
The Italian Olympic Committee (CONI) has entered into a partnership with Japanese automotive manufacturer Toyota.
Roma connects with new partner
Italian Serie A football club AS Roma has entered into a partnership with internet services company Linkem.
Genoa unveils Eviva as new shirt sponsor
Italian Serie A football club Genoa has announced gas and electricity supplier Eviva as its new main shirt sponsor.
Juventus signs Indonesian partnership
Italian Serie A football club Juventus has entered into a multi-year partnership with Super Soccer, a football-dedicated entertainment platform based in Indonesia.
Juventus bets on regional partnership with Vwin
Italian Serie A football club Juventus has entered into a regional partnership with online betting platform Vwin.