Italian Football Federation seals double deal

The Italian Football Federation (FIGC) has agreed sponsorship deals with snack foods manufacturer San Carlo and olive oil brand Costa d’Oro.

San Carlo’s one-and-a-half-year premium sponsor deal with the FIGC will expire on December 31, 2018.

The company will launch fan engagement initiatives as part of the agreement. Initiatives will include prize giveaways and promotional campaigns on product packaging.

Costa d’Oro’s role as an official partner will run through the 2017-18 season. The deal will cover the remainder of Italy’s qualifying campaign for the 2018 Fifa World Cup, while the brand will also receive exposure at friendly matches and at the national team’s training ground.