Italy
FIGC connects with TeamSystem
The Italian Football Federation (FIGC) has agreed a new partnership with management software and digital solutions company TeamSystem
Adidas and Prada launch sailing footwear partnership
German sportswear manufacturer Adidas and Italian fashion house Prada are partnering to produce limited edition footwear, including sailing shoes under Prada's Luna Rossa label
Ex-ICC and IMG executive Hunter given Six Nations commercial role
Six Nations Rugby has named Rupert Hunter as its new chief commercial advisor, replacing Dave Kavanagh
Terrains – Jeep & Juventus
‘Terrains’, which debuted in June 2019, was a video-led TV and social campaign from Jeep, activating its Juventus sponsorship with the message that excellence must be achieved through hard work on the toughest territory.
IMG’s Oettle named AC Milan’s head of sponsorship sales
Serie A club AC Milan has appointed Maikel Oettle, an experienced sponsorship executive, to the newly-created position of head of sponsorship sales
Juventus, adidas and Palace Skateboards combine for ‘4th shirt’ gambit
Italian Serie A club Juventus wore warm-up gear and a special-edition home shirt co-branded by adidas and the Palace Skateboards brand for Wednesday’s match against Genoa.
Shell extends technical deal with Ducati racing teams
Oil company Shell has extended its longstanding Technical Partnership with Ducati motorcycle racing teams for three more years until the end of 2022
Udinese extend with back-of-shirt sponsorship, Inter signs La Molisana as supplier
Serie A club Udinese has extended its agreement with energy company Bluenergy Group, its back-of-shirt sponsor
Juventus and Coca-Cola enter Italy-based agreement
Serie A champion Juventus has added soft drink giant Coca-Cola to its sponsorship portfolio.
The agreement is focused on the Italian market and will incorporate multiple activations
TIM focuses on women’s football with new FIGC partnership
Telco TIM has enhanced its association with the Italian Football Federation (FIGC) by agreeing a wide-ranging two-season deal encompassing media and sponsorship rights focusing on the women’s game.
Fair Play (Genoese Derby) – Peroni & Genoa/Sampdoria
'Fair Play’ was a 2019 campaign from Birra Peroni, the official beer of city rivals UC Sampdoria and Genoa CFC, which incentivised rival fans to hug one another by offering free beer for those participating.
Manpower Group extends backing of Inter Milan
Workforce solutions company Manpower Group has renewed its sponsorship of Italian Serie A football club Inter Milan.
The new three-year partnership will run until the end of the 2021-22 season
Juventus lands Bud sponsorship
Italian Serie A football club Juventus has signed a sponsorship deal with US lager brand Bud
AS Roma lands TMB as new fashion partner
Italian Serie A football club AS Roma has signed a sponsorship deal with fashion brand TMB by Tombolini.
The deal names TMB as Roma’s official fashion partner for the 2019-20 season.
Deliveroo adds FIGC to football sponsorship portfolio
Online food delivery platform Deliveroo has furthered its sports sponsorship drive by agreeing a partnership with the Italian Football Federation (FIGC)
Milan clubs add Official Energy Partner
Serie A football clubs Inter Milan and AC Milan have each entered an agreement with energy firm A2A Energia Partner.
The Milan-based company becomes the Official Energy Partner of both Milanese sides
Missing Children Summer Transfer Initiative – NCMEC, GMCN & AS Roma
AS Roma used new 2019 summer signing social spots to highlight search for missing children.
AS Roma women’s team activation – Hyundai & AS Roma
As part of its wider partnership with AS Roma, Hyundai co-created a video to counter scepticism of women’s football, featuring three male AS Roma fans and three players from the club’s women’s team.