Italy
Italian Rugby Federation secures extended front-of-shirt deal with Bitpanda
The Italian Rugby Federation (FIR) has extended and expanded its main shirt sponsorship agreement with digital investment platform Bitpanda
Adidas to replace Puma as ‘Azzurri’ kit supplier
The Italian Football Federation (FIGC) has signed up Adidas as its kit supplier from January 2023 – ending its long-term association with rival brand Puma.
Lega Serie A signs Puma deal as long-term Nike association comes to an end
Italian football’s Lega Serie A has signed up sportswear brand Puma to its sponsorship portfolio in a deal that will begin from the start of the 2022-23 season.
Sporting, Spezia latest to end Bitci deals amid accusations of missed payments
Portuguese Primeira Liga club Sporting and Italian Serie A team Spezia have become the latest football clubs to terminate their commercial deals with Turkish cryptocurrency exchange Bitci
Inter Milan adds Panasonic to sponsorship portfolio
Italian football club Inter Milan has added electronics brand Panasonic as a sponsor
PSG sponsorship sales executive Zodmi joins Juventus
Alexandre Zodmi, senior global sponsorship sales manager at French Ligue 1 club Paris Saint-Germain, is moving to to Serie A side Juventus as head of sponsorship acquisition
AC Milan signs Wefox as first-ever back-of-shirt sponsor
Italian football club AC Milan has signed up Wefox to its sponsorship portfolio with the insurance technology company becoming the club’s first-ever back-of-shirt sponsor.
Lazio ends kit supplier search with Mizuno signing
Italian football club SS Lazio has signed up Japanese brand Mizuno as its new kit supplier
Socios.com adds Sevilla, Udinese to football portfolio
Socios.com, the fan token provider, has agreed new deals with Sevilla and Udinese involving shirt and training kit sponsorship, respectively, as it furthers its presence in the European football market
Inventory reshuffle bears fruit for Lega Serie A with new Main International Partner slot
The recent move by the Italian government to become Lega Serie A’s Main International Partner - a designation open since an inventory reshuffle ahead of the 2021-22 season – has delivered a sizeable sev…
Genoa fills vacant front-of-shirt position via Pool Pharma sponsorship
Pharmaceuticals company Pool Pharma has agreed a deal with Genoa for its MG.K Vis brand to become the Italian club’s main shirt sponsor.
As well as front-of-shirt brand exposure, MG.K
Infront secures renewals for eSerie A ahead of 2022 season
Italy’s Lega Serie A has signed a renewed deal with snack bar brand Be-Kind which covers sponsorship of its esports league.
Vivo takes up title sponsorship of Italian Women’s Volleyball League
The Italian Women’s Volleyball League has signed Chinese smartphone company Vivo as its new title sponsor.
Bitpanda signs on as Italy shirt sponsor for Six Nations
Digital investment platform Bitpanda has been unveiled as the main shirt sponsor for the Italian rugby union team at the upcoming Six Nations tournament
Crowdfunding platform Recrowd acquires Spezia back-of-shirt rights
Recrowd, a crowdfunding platform in the real estate sector, has become a premium partner and back-of-shirt sponsor for Italian Serie A club Spezia Calcio until the end of the 2022-23 season
Serie A lands Socios.com sponsorship, will promote ‘Made in Italy’
Socios.com has furthered its involvement in Italian football through a deal announced this afternoon with Lega Serie A and its Coppa Italia and Supercoppa Italiana tournaments.
Socios
Venezia upgrades Green Project Agency deal to include front-of-shirt rights
Italian Serie A club Venezia has upgraded its sponsorship contract with the sustainable energy supplier Green Project Agency
Ferrari signs top-tier deal with blockchain specialist Velas Network
Formula One’s Scuderia Ferrari has added a new premium partner to its sponsorship portfolio in the form of blockchain and non-fungible token (NFT) technology specialist Velas Network.