Genoa fills vacant front-of-shirt position via Pool Pharma sponsorship

Stefano Sturaro of Genoa and Jakub Kiwior of Spezia vie for the ball (Photo by Getty Images)

Pharmaceuticals company Pool Pharma has agreed a deal with Genoa for its MG.K Vis brand to become the Italian club’s main shirt sponsor.

As well as front-of-shirt brand exposure, MG.K Vis will receive promotion through pitchside LED advertising, interview back-drops and on screens around the stadium.

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