Indian Subcontinent
Oxigen breathes life into Gujarat’s IPL debut
Digital payment services company Oxigen has signed up as the main sponsor of Indian Premier League franchise Gujarat Lions for its debut season in the Twenty20 cricket competition.
Nicotex and the Indian Super League
Nicotome chewing gum brand Nicotex’s ‘U Quit. I Quit’ campaign used its sponsorship of the Indian Super League (ISL), India's professional football club franchise league, to helped Indians in their efforts to stop smoking.
Maruti Suzuki gears up IPL partnership
Automotive manufacturer Maruti Suzuki India has struck an agreement with the Board of Control for Cricket in India (BCCI) to become an official partner of the Indian Premier League Twenty20 tournament.
Daikin refreshes Delhi Daredevils partnership
The Delhi Daredevils Indian Premier League (IPL) Twenty20 cricket franchise has renewed a sponsorship deal with air-conditioning provider Daikin.
BCCI drives away with Hyundai partnership
Korean automotive manufacturer Hyundai has signed on as an official partner of the Board of Control for Cricket in India.
Partners sign on as World Twenty20 swings into action
Video streaming platform Hotstar, which is owned by pay-television broadcaster Star India, has agreed a sponsorship deal for the 2016 World Twenty20, while the national team cricket tournament has also teamed up with Indian home shopping television channel HomeShop18.
PepsiCo returns to BCCI
US multinational food and beverage corporation PepsiCo has today (Thursday) confirmed it will resume its ties with the Board of Control for Cricket in India through a four-year sponsorship deal.
Diageo extends Force India sponsorship as part of Mallya settlement
Alcoholic drinks producer Diageo has extended its sponsorship of Force India as part of a settlement deal with Vijay Mallya, the team principal and part-owner of the Formula One motor-racing team.
ICC makes further tracks with Indian tyre firm
The International Cricket Council has built upon its partnership with MRF through signing a new four-year global partnership with the Indian tyre manufacturer.
BCCI opposes naming rights plan for Eden Gardens
Plans to rename the iconic Eden Gardens cricket ground in Kolkata, India have been placed in doubt after the Board of Control for Cricket in India opposed the proposals.
Star Sports becomes title sponsor of Premier Badminton League
Pay-television broadcaster Star Sports has signed up as the title sponsor of India’s Premier Badminton League.
Hockey India League mines new title sponsor
State-owned mining company Coal India Limited has been named title sponsor of the 2016 edition of the Hockey India League club competition.
HBL banks title sponsorship of Pakistan Super League
The new Pakistan Super League Twenty20 cricket tournament has named one of the country’s leading financial services companies, Habib Bank Limited, as its title sponsor.
NTPC joins Hockey World League Final roster
State-owned energy provider NTPC has been unveiled as an official partner of the 2015 Hockey World League Final in Raipur, India.
Sri Lanka secures sponsor for World T20 defence
Sri Lanka Cricket has agreed a sponsorship deal with multi-national lifestyle firm Confident Group ahead of next year’s World Twenty20 tournament in India.
IPL cashes in FreeCharge partnership
Indian digital payments platform FreeCharge has agreed a deal with the Board of Control for Cricket in India to become a partner of the Indian Premier League Twenty20 cricket competition.
BRB lays down title sponsorship for Bangladesh Premier League’s return
Cable manufacturer BRB has been named title sponsor of the Bangladesh Premier League for the return of the Twenty20 competition later this month.
Hockey India mines partnership for World League Final
Hockey India, the body that governs the sport in the country, has named Coal India Limited and its subsidiary company South Eastern Coalfields as official partners of the upcoming men’s Hockey World League Final event, which begins next month.