Indian Subcontinent

Bicycle manufacturer Hero Cycles has been named a principal sponsor of Indian Premier League Twenty20 cricket franchise Royal Challengers Bangalore.

Dairy products manufacturer Mother Dairy has agreed a deal to become the principal sponsor of Indian Premier League Twenty20 cricket franchise the Delhi Daredevils for the upcoming 2016 season.

Newly-formed Indian Premier League Twenty20 cricket franchise the Rising Pune Supergiants has agreed a sponsorship deal with Mumbai-based denim company Spykar Lifestyles.

The Rising Pune Supergiants Indian Premier League Twenty20 cricket franchise has unveiled a sponsorship deal with agricultural food producer Cargill Foods India.

Tyre manufacturer TVS Tyres has entered into a partnership with newly-formed Indian Premier League franchise Gujarat Lions ahead of its debut season in the Twenty20 cricket competition.

Italian fashion label Diesel has entered into a partnership with Indian Premier League Twenty20 cricket franchise the Mumbai Indians.

Digital payment services company Oxigen has signed up as the main sponsor of Indian Premier League franchise Gujarat Lions for its debut season in the Twenty20 cricket competition.

Nicotome chewing gum brand Nicotex’s ‘U Quit. I Quit’ campaign used its sponsorship of the Indian Super League (ISL), India's professional football club franchise league, to helped Indians in their efforts to stop smoking.

Automotive manufacturer Maruti Suzuki India has struck an agreement with the Board of Control for Cricket in India (BCCI) to become an official partner of the Indian Premier League Twenty20 tournament.

The Delhi Daredevils Indian Premier League (IPL) Twenty20 cricket franchise has renewed a sponsorship deal with air-conditioning provider Daikin.

Korean automotive manufacturer Hyundai has signed on as an official partner of the Board of Control for Cricket in India.

Video streaming platform Hotstar, which is owned by pay-television broadcaster Star India, has agreed a sponsorship deal for the 2016 World Twenty20, while the national team cricket tournament has also teamed up with Indian home shopping television channel HomeShop18.

US multinational food and beverage corporation PepsiCo has today (Thursday) confirmed it will resume its ties with the Board of Control for Cricket in India through a four-year sponsorship deal.

Alcoholic drinks producer Diageo has extended its sponsorship of Force India as part of a settlement deal with Vijay Mallya, the team principal and part-owner of the Formula One motor-racing team.

The International Cricket Council has built upon its partnership with MRF through signing a new four-year global partnership with the Indian tyre manufacturer.

Plans to rename the iconic Eden Gardens cricket ground in Kolkata, India have been placed in doubt after the Board of Control for Cricket in India opposed the proposals.