Indian Subcontinent

Indian milk products brand Mother Dairy has renewed its sponsorship deal with the Delhi Daredevils Indian Premier League Twenty20 cricket franchise.

American telecommunications company Motorola has become the kit sponsor of the Rising Pune Supergiants Indian Premier League Twenty20 cricket franchise.

Indian motorcycle manufacturer Hero MotorCorp has agreed a deal to sponsor this year’s Fifa U17 World Cup national team football tournament, which will be staged in India.

The Indian division of Chinese smartphone manufacturer Oppo has today (Tuesday) been named as the new main sponsor of India’s national cricket team.

Uday Shankar, chairman and chief executive of Star India, has confirmed that the media group will not be extending its sponsorship of the national cricket team.

Formula One motor-racing team Force India has agreed a new deal with digital agency Orange Bus and has extended a partnership with Hype Energy.

Formula One motor-racing team Force India has agreed sponsorship deals with online trading platform FXTM and London-based fashion label Farah.

Telecoms company Vodafone has returned as title sponsor of the Premier Badminton League (PBL) in India, after sales agency and pay-television broadcaster Star Sports held out for a year to secure a high-value, multi-year agreement from 2017.

The Indian Oil Corporation has agreed a deal to sponsor the Hockey India League domestic club competition.

The Sahara Group conglomerate has signed a long-term extension to its partnership with the Hockey India national governing body.

Herbal products retailer Patanjali Ayurved has signed on as the title sponsor of India’s Pro Wrestling League franchise competition.

Telecommunications company Vodafone has signed on as title sponsor of the Premier Badminton League franchise competition, which takes place in India.

Indian financial services company Bank of Baroda has agreed a deal to sponsor next year’s Fifa U17 World Cup national team football tournament, which will take place in India from October 6-28.

Bangladeshi steel company AKS has acquired title sponsorship rights to the 2016 season of domestic Twenty20 cricket competition the Bangladesh Premier League.

Global logistics company DHL has extended its second-tier Associate Sponsor role with the Indian Super League (ISL) in a deal driven largely by commercial airtime with the fledgling competition’s domestic b…

Global logistics company DHL has extended its partnership with the Indian Super League domestic club football competition.