India

Automotive company Tata Motors has announced its Tata Bolt hatchback model as the principal sponsor of Royal Challengers Bangalore for the 2015 edition of the Indian Premier League Twenty20 cricket tournament.

Digital real estate company Magicbricks.com has struck an agreement with the Indian Premier League.

Reigning Indian Premier League champion the Kolkata Knight Riders has struck a deal for Chinese mobile phone manufacturer Gionee to replace rival Nokia as the team’s principal sponsor in the Twenty20 cricket competition.

Indian Premier League Twenty20 cricket team Chennai Super Kings has made ShopClues.com its official e-commerce partner.

Specialist cricket sportswear manufacturer Tyka has signed kit deals with Indian Premier League Twenty20 teams Sunrisers Hyderabad and Kings XI Punjab

Home appliance manufacturer Usha International has extended its sponsorship deal with Indian Premier League Twenty20 cricket franchise the Mumbai Indians.

Indian Premier League cricket team Chennai Super Kings has agreed a kit partnership with sportswear company Spartan Sports for the 2015 season of the Twenty20 competition.

Indian tyre manufacturer CEAT has agreed a three-year sponsorship deal with Twenty20 cricket competition the Indian Premier League.

Formula One motor racing team Force India has secured a multi-year partnership with headphones manufacturer Skullcandy.

Tata Motors Prima, the heavy duty truck division of Indian automotive company Tata Motors, has secured a title sponsorship deal with Indian Premier League Twenty20 cricket team Kings XI Punjab.

To mark the start of the Cricket World Cup in Australia and New Zealand this month, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the boards of Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.

English Premier League football club Chelsea has entered into a new partnership with Indian new generation bank IndusInd Bank.

Formula One motor racing team Force India has confirmed a multi-year sponsorship deal with Latin American insurance group Inter.

The Force India Formula One motor racing team has agreed a new sponsorship deal with Japanese IT services and products firm NEC for 2015, while extending its partnership with vodka brand Smirnoff for a second season.

Tequila brand Jose Cuervo has signed a partnership with the Force India Formula One team, effective from the 2015 season of the motor racing championship.

The Kings XI Punjab Indian Premier League Twenty20 cricket franchise has unveiled telecommunications company HTC as its principal sponsor for the 2015 season.