Germany
Team NetApp – Endura builds on growth plans with Argon 18 deal
Canadian bicycle manufacturer Argon 18 has agreed a three-year deal to become a title sponsor and bike provider to German ProContinental cycling outfit Team NetApp – Endura.
Wurth and Fanuc upgrade with Stuttgart
German Bundesliga football team VfB Stuttgart has signed renewed two-year sponsorship agreements with assembly products and consumables wholesaler Würth and automation specialist Fanuc through June 2016.
Handball Bundesliga club nets new main partner
Plastics technology firm Becker Kunststofftechnik has signed an agreement to become a premium partner with German Handball Bundesliga team HBW Balingen-Weilstetten.
Werder Bremen nets sponsorship double
German Bundesliga football team Werder Bremen has agreed sponsorship deals with petroleum logistics specialist Hoyer and barbecue grill manufacturer Landmann.
Schalke takes off with airline partner
German Bundesliga football club Schalke 04 has agreed a one-year extension to its partnership with domestic airline Condor until June 2015.
Hamburg and Adidas sign off on long-term extension
German Bundesliga football club Hamburg SV has confirmed the extension of its contract with kit partner Adidas through the 2023-24 season.
DLV secures Barmer extension
The German Athletics Federation (DLV) has extended its partnership with domestic health insurance provider Barmer GEK until the end of 2016.
Germania bolsters ties with Hertha Berlin
German Bundesliga football club Hertha Berlin has agreed a one-year sponsorship deal with the Germania airline.
Schalke checks in with Melia Hotel International
German Bundeliga football club Schalke 04 has reached a two-year deal to make the Melia Hotel International group its official hotel partner.
Dortmund stake saves Evonik cash on sponsorship
Chemicals company Evonik Industries has extended its main shirt deal with the club for a further 11 years.
ING-DiBa maintains commitment to German basketball
ING-DiBa, the German subsidiary of Dutch financial services giant ING, has extended its status as the main sponsor of the German Basketball Federation (DBB), along with its endorsement deal with German basketball superstar Dirk Nowitzki.
Adidas shows faith in Hamburg’s future
German Bundesliga football club Hamburg SV has extended its contract with kit partner Adidas through April 2024, according to German news agency DPA.
Schalke strengthens Asian presence with new partner
German Bundesliga football club Schalke has further strengthened its presence in the Asian market by signing a partnership with Chinese high-tech specialist company Hisense.
Team NetApp – Endura supports growth plans with new title sponsor
German ProContinental cycling outfit Team NetApp – Endura has agreed a five-year deal for cooktops and cooktop extractor systems manufacturer Bora to become its new title sponsor from the 2015 season as it targets a place in the elite WorldTour.
Huawei adds Schalke to European football portfolio
German Bundesliga side Schalke 04 has become the latest top European football club to enter into a partnership with Chinese telecommunications company Huawei.
Bundesliga’s Schalke nets renewal with Bauhaus
Home improvement and garden products retailer Bauhaus has signed a one-year extension to its sponsorship deal with German Bundesliga football team Schalke 04.
Dortmund extends partnership with Kitzbuhel tourism authority
German Bundesliga football club Borussia Dortmund has extended its partnership with the Kitzbühel Alps - Brixen Valley tourism authority.
FC Koln retains shirt partner for Bundesliga return
German retail and tourism company Rewe Group has sealed a four-year extension to its shirt sponsorship deal with Bundesliga football team FC Koln.