Germany
Four Hills Tournament lands enhanced Intersport backing
Leading sports retailer Intersport has enhanced its partnership with the Vierschanzentournee - also known as the Four Hills Tournament - by becoming the official presenting sponsor of the winter sports showpiece.
German Ice Hockey Federation extends marketing partnership
The German Ice Hockey Federation (DEB) national governing body has extended its partnership with the Infront Sports & Media agency.
Leverkusen ordered to return funds received from former shirt sponsor
German Bundesliga football club Bayer 04 Leverkusen is considering its options after a court ruled that it must pay back €15.9m ($20.3m), plus interest, to the insolvency administrator of a former sponsor.
Bundesliga clubs drive ahead with new partnerships
German Bundesliga football clubs Mainz 05 and Wolfsburg have strengthened their commercial portfolios after securing new automobile-themed partnerships.
Deutsche Post enters winter sports sponsorship market
Courier company Deutsche Post has agreed a multi-year deal to become a premium partner of the Bobsleigh and Luge Federation of Germany (BSD).
Hannover takes flight with Turkish Airlines
German Bundesliga football club Hannover 96 has agreed a multi-year partnership with Turkey’s national carrier Turkish Airlines.
Eintracht Frankfurt brings in banking partner, nears stadium rights renewal
Eintracht Frankfurt has signed a three-year partnership with savings bank Frankfurter Sparkasse, while the German Bundesliga football club is reportedly closing in on a new stadium naming rights deal Commerzbank.
Capri-Sun to refresh youth setup for Bundesliga quartet
Juice drink brand Capri-Sun has agreed partnerships with German Bundesliga football clubs Bayern Munich, Borussia Dortmund, TSG Hoffenheim and Werder Bremen for the 2014-15 season.
Werder Bremen seals Infront extension
The Infront Sports & Media agency will continue to sell German Bundesliga football club Werder Bremen’s top sponsorship rights through to the end of the 2028-29 season.
Werder Bremen secures Chinese partnership
German Bundesliga football club Werder Bremen has entered into a new partnership with Chinese tyre manufacturer LingLong Tire.
World Snooker secures title sponsor for Ruhr Open
Hungarian-based dental group Kreativ Dental has reached an agreement with World Snooker to become the title sponsor of the Ruhr Open European Tour event.
Hugo Boss partnership suits Mercedes
The Mercedes Formula One motor racing team has confirmed a sponsorship deal with German fashion brand Hugo Boss.
Bwin lays up Bayern Munich basketball renewal
German Basketball Bundesliga team Bayern Munich has signed a two-year extension to its partnership with betting group Bwin.
Bundesliga’s Freiburg brings in new stadium naming partner
German Bundesliga football club SC Freiburg has agreed a five-year stadium naming rights deal with local tourism authority Schwarzwald Tourismus.
Chinese firm signs up as main sponsor of Alba Berlin
Chinese company ZhongDe Metal Group has agreed to become a main sponsor of German Basketball Bundesliga team Alba Berlin.
Eintracht Frankfurt banks IG Group extension
German Bundesliga football club Eintracht Frankfurt has extended its sponsorship deal with the domestic branch of financial trading company IG Group.
Dortmund sails on with AIDA Cruises
Cruise line company AIDA Cruises has agreed an extension to its partnership with German Bundesliga football club Borussia Dortmund for a further two seasons until the end of the 2015-16 campaign.
Bundesliga’s SC Paderborn takes punt on SuperLenny.com
German Bundesliga football club SC Paderborn has reached a deal to make online betting provider SuperLenny.com a platinum partner.