Germany
Bundesliga’s Paderborn keeps shirt sponsor onside
German Bundesliga football club SC Paderborn has signed a two-year extension with shirt sponsor kfzteile24.
Billionaire acquires Hamburg stake and stadium naming rights
German billionaire Klaus-Michael Kuehne has acquired a 7.5 per cent stake in Hamburg SV, along with securing the naming rights to the Bundesliga football club’s home stadium.
Kyocera extends with DHB and Borussia Monchengladbach
The German arm of printing products and software company Kyocera Document Solutions has consolidated its sporting presence in the country by renewing commercial ties with the German Hockey Association (DHB) and Bundesliga football team Borussia Monchengladbach.
Mercedes-Benz snaps up naming rights to major Berlin venue
German automotive giant Mercedes-Benz has acquired the naming rights to World Berlin, a sports and entertainment indoor arena that is home to Deutsche Eishockey Liga ice hockey team Eisbären Berlin and German Basketball Bundesliga outfit Alba Berlin.
Sponsor prescribes extension for DHB ahead of Qatar 2015
The German Handball Federation (DHB) has sealed a one-year extension to its official supplier agreement with pharmacies group Wir leben – Apotheken.
Kumho Tyre gets to grips with Bundesliga’s Schalke
German Bundesliga team Schalke 04 has agreed a partnership with Korean tyre manufacturer Kumho Tyre through the 2016-17 football season.
Deutsche Bahn scales down Hertha Berlin connection
Hertha Berlin is looking for a new main sponsor after railway company Deutsche Bahn said it will downgrade its partnership with the German Bundesliga football club.
Kreativ Dental enhances snooker presence with German Masters deal
Hungarian-based dental group Kreativ Dental has expanded its involvement in snooker by becoming title sponsor of the German Masters world ranking event.
German Ski Association toasts new partner
The German Ski Association (DSV) has reached a deal to make beer brand Kaltenberg an official partner of the German national ski team.
New partner gives Hamburg a healthy outlook
German Bundesliga football club Hamburg SV has agreed a three-year deal to make health insurance provider Hanseatische Krankenkasse (HEK) its new health partner.
DHB set to go places with new partnership
The German Handball Federation (DHB) has further expanded its commercial portfolio by entering into a partnership with travel baggage manufacturer Titan.
DHB bolsters commercial portfolio with Bosch deal
The German Handball Federation (DHB) has secured a new partnership with multinational engineering and electronics company Bosch.
Licher toasts Wetzlar renewal
German brewery Licher has sealed a three-year extension to remain as the main sponsor of Handball Bundesliga team HSG Wetzlar.
DHB opens new doors with latest partnership
The German Handball Federation (DHB) national governing body has entered into a new partnership with domestic windows and doors company Fenster & Türen Welt.
Handball Hamburg extends deal with Asics
Hamburg Handball, which plays in the sport’s top tier in Germany, has extended its long-term partnership with Japanese sportswear manufacturer Asics.
Krombacher locks in Stuttgart partnership
German brewery Krombacher has secured an early four-year extension to its commercial partnership with Bundesliga football team VfB Stuttgart.
Coca-Cola extends with German Football Association
The German Football Association (DFB) has opted to extend its partnership with soft drinks company Coca-Cola.
Stuttgart renews kit partnership with Puma
German Bundesliga football team VfB Stuttgart has signed an extension to its kit partnership with sportswear company Puma.