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Kreativ Dental enhances snooker presence with German Masters deal

Hungarian-based dental group Kreativ Dental has expanded its involvement in snooker by becoming title sponsor of the German Masters world ranking event.

Leading players Ronnie O’Sullivan, Judd Trump, Neil Robertson, reigning world champion Mark Selby and defending champion Ding Junhui (pictured) will feature in the tournament at Berlin’s Tempodrom from February 4-8.

It is the first time Kreativ has sponsored a ranking event after it last year became the naming partner of the Ruhr Open and the European Tour series.

World Snooker chairman Barry Hearn said: “We are thrilled that Kreativ Dental has continued to give outstanding support to snooker with title sponsorship of the German Masters. It is a fabulous event and the extensive live coverage from Eurosport gives it tremendous exposure throughout the continent.”