Germany
Novotech strikes German women’s handball partnership
Pharmaceutical contract research organisation Novotech has agreed a deal with the German Handball Federation to become a premium partner of the national women’s team.
Osram to light up Handball Bundesliga’s Final 4
Global lighting manufacturer Osram has struck a deal to become an exclusive partner of the Handball Bundesliga’s showpiece 2015 Final 4 event.
Deutsche BKK extends Augsburg relationship
Health insurance provider Deutsche BKK has extended a sponsorship deal with German Bundesliga top-tier football club Augsburg.
Qualcomm connects with Mercedes
US wireless technologies specialist Qualcomm has secured a multi-year deal to become the official technology partner of Formula One motor racing champion Mercedes.
Kumho looks to Bundesliga to reach tyre sector top ten
South Korean tyre manufacturer Kumho Tires will use its Bundesliga team deals to support its goal of becoming a top-ten tyre company over the next two years.
Opel extends with Bundesliga duo
Car manufacturer Opel has extended deals with German Bundesliga top-tier football clubs Freiburg and Mainz.
Alba Berlin nets insurance partner
German Basketball Bundesliga team Alba Berlin has reached a deal to make life insurance company LV 1871 an official sponsor.
Commerzbank extends naming rights to Eintracht Frankfurt home – report
German banking and financial services company Commerzbank has agreed to extend its naming rights deal for the home of Bundesliga football club Eintracht Frankfurt to 2020, according to Frankfurter Allgemeine Zeitung.
Rewe bags place at Handball Bundesliga Final 4
German food retail group Rewe has agreed a title sponsorship deal for the Handball Bundesliga’s showpiece Final 4 event.
DOSB secures top-tier partnership with Zurich
Swiss insurance company Zurich has signed an expanded multi-year partnership with the German Olympic Sports Confederation (DOSB).
DB Schenker to deliver for Mercedes
German logistics firm DB Schenker has agreed a partnership with the Mercedes Formula One motor racing team.
Kumho Tyre adds Hertha to Bundesliga portfolio
Korean tyre manufacturer Kumho Tyre has added Hertha Berlin to its portfolio of German Bundesliga football club partners.
Deutsche Post delivers FC Koln deal
Courier company Deutsche Post has agreed a multi-year partnership with German Bundesliga football team FC Koln.
Kumho Tyre continues Bundesliga drive with Hamburg signing
Korean tyre manufacturer Kumho Tyre has increased its presence in football’s German Bundesliga by entering into a commercial agreement with Hamburg SV.
Epson inks Mercedes deal
Japanese electronics company Epson has signed a multi-year partnership with the Mercedes Formula One motor racing team.
Mercedes teams up with Schuberth
German helmet manufacturer Schuberth has signed a multi-year agreement to become an official supplier of the Mercedes Formula One motor racing team.
Allianz formalises partnership with German Golf Association
German financial services company Allianz has reached an agreement to become an official partner of the German Golf Association (DGV).
DFB to profit next year from 2014 World Cup triumph
Soft drinks company Coca-Cola has signed a three-year deal with the Deutscher Fussball Bund (DFB), the German football federation. The deal completes the organisation’s sponsorship roster until mid-2015.