Courier company Deutsche Post has agreed a multi-year partnership with German Bundesliga football team FC Koln.
The deal has taken effect effective immediately for the second half of the 2014-15 Bundesliga season.
Deutsche Post’s branding will benefit from visibility on advertising ribbons at FC Koln’s Rhein Energie Stadium.
Additionally, Deutsche Post will have a presence on the club’s official website and activate promotions for its automatically encrypting messenger service SIMSme.
The terms of the agreement between FC Koln and Deutsche Post, which is a partner of the German national team, were not disclosed.