Germany
German DEL clubs renew main partnerships
Kölner Haie and Schwenninger Wild Wings, which both compete in the Deutsche Eishockey Liga, the top division of ice hockey in Germany, have unveiled extensions with long-term main partners.
Hamburg arena naming rights switch from O2 to Barclaycard
Payment services firm Barclaycard has enhanced its portfolio of naming rights partnerships with multi-purpose arenas by taking over the contract for the O2 World facility in Hamburg, Germany.
Hamburg celebrates Bundesliga survival with sponsor renewal
Bundesliga top-tier German football club Hamburg has sealed an extension to a partnership with Care-Energy.
Bitburger tops up Borussia Mönchengladbach partnership
German Bundesliga football club Borussia Mönchengladbach has agreed a long-term extension to its sponsorship deal with the Bitburger brewery.
Sportfive signs up new partners for Bundesliga play-off
The Sportfive agency has signed up new sponsors for the German Bundesliga’s 2014-15 relegation/promotion play-off and reported that marketing rights for the games and the 2015-16 Supercup event have sold out.
Bundesliga’s Freiburg extends premium partnership
German Bundesliga football club Freiburg has extended a sponsorship deal with Berg bei Ravensburg-based electromechanical components provider Rafi.
X-TIP wagers on Wolfsburg extension
Online betting company X-TIP has extended its partnership with German Bundesliga football club Wolfsburg.
Dekra: Supporting global ambition
German automotive services company Dekra is using sponsorship to develop global awareness, raising its focus on the North American and Asian markets.
Stuttgart signs up banking partner
German private banking group Südwestbank has entered into a partnership with Bundesliga football club VfB Stuttgart.
Thalys on track for 2017 IIHF Worlds
European mainland train operator Thalys has agreed to become an official partner of the International Ice Hockey Federation’s 2017 World Championship.
ERGO: Building on German national teams
German insurance company ERGO is looking to intensify its efforts around national sports association sponsorships, Andrea Hoelken, head of strategic marketing at ERGO, told Sports Sponsorship Insider.
Formula E seals Visa Europe partnership ahead of Monaco ePrix
The European arm of payment services provider Visa has agreed a multi-race sponsorship deal with the Formula E motor racing championship.
Pixum boosts commitment to German handball with Super Cup rights
Online photo service Pixum has secured the naming rights to the German Handball Bundesliga’s Super Cup competition.
Dekra extends with DFB
German automotive services company Dekra has opted to extend its partnership with the German Football Association (DFB).
Westminster Group gets DEB’s vote
Real estate investment company the Westminster Group has agreed to serve as an official team sponsor of Germany’s national ice hockey team.
Schanner renews with German ice hockey body
Germany-based ice hockey equipment supplier Schanner has extended its partnership with the DEB, the governing body of ice hockey in Germany.
Basketball Bundesliga’s Skyliners soaring with Fraport
German Basketball Bundesliga team Skyliners Frankfurt has agreed a multi-year extension with its title sponsor Fraport.
Brother and LG back German handball
Japanese electronics company Brother has secured a long-term partnership with the German Handball Federation (DHB) and the Handball Bundesliga, while Korea’s LG Electronics has agreed to back the latter’s Final Four competition.