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Pixum boosts commitment to German handball with Super Cup rights

Online photo service Pixum has secured the naming rights to the German Handball Bundesliga’s Super Cup competition.

The traditional season-opening fixture between the Bundesliga and DHB Cup winners will be sponsored by Pixum for the next two years.

Pixum has also renewed its status as the official print partner of the Handball Bundesliga for the same period.

Financial terms for the agreements, which were brokered by the UFA Sports agency, were not disclosed.

The latest deal comes after Pixum last month opted to expand on its partnership with the Handball Bundesliga by agreeing a two-year deal with the German Handball Federation (DHB).