Germany
Düsseldorf Airport maintains support of home Bundesliga team
Düsseldorf Airport has extended its relationship with the German city’s Bundesliga football club, Fortuna Düsseldorf, and will continue as a premium partner through to 2022.
Bayer Leverkusen adds Kumho as tyre partner, Eintracht Frankfurt renews Mainova deal
German Bundesliga football club Bayer Leverkusen has partnered with Korean tyre manufacturer Kumho, while Eintracht Frankfurt has extended its agreement with regional energy supplier Mainova
Union Berlin unveils sleeve partnership with ONE
Newly-promoted Bundesliga club Union Berlin has signed a new sleeve partnership with digital property insurance brand ONE
Wolfsburg bundles sleeve with Linglong Tire, Hoffenheim signs RIAL
Bundesliga club VfL Wolfsburg has upgraded its newly-extended global partnership with Chinese tyre brand Linglong Tire
HBW extends Bizerba deal, Rhein-Neckar Löwen signs up IceFresh Seafood
German finance brand Bizerba Leasing group has extended its Premium Sponsorship of newly-promoted Handball Bundesliga club HBW Balingen-Weilstetten
Tou Tou grabs sleeve deal with Werder Bremen
Asian-facing, esports betting brand Tou Tou has signed a new sleeve partnership with Bundesliga club Werder Bremen.
Under the deal, Tou Tou will hold the sleeve asset at Werder Bremen for one-season
Barmenia extends with Bayer 04 Leverkusen to 2022
Insurance company Barmenia Versicherungen has extended its main and kit sponsorship deal with Bundesliga club Bayer 04 Leverkusen for four more years
Wolfsburg signs up Interwetten as betting partner
German Bundesliga football club VfL Wolfsburg has entered into a partnership with online gaming company Interwetten
Sonepar extends with Borussia Mönchengladbach
Bundesliga club Borussia Mönchengladbach has extended its partnership with French electrical wholesaler Sonepar.
Borussia Dortmund grabs coffee partnership with Melitta
Bundesliga club Borussia Dortmund has signed a new partnership with German coffee brand Melitta Group
Wolfsburg signs travel partnership with Austria’s Styria
German Bundesliga football club VfL Wolfsburg has signed a partnership with Styria, a region in southern Austria
Wiesenhof extends shirt deal with Werder Bremen
Bundesliga club SV Werder Bremen has agreed on an early extension of its shirt sponsorship with poultry brand Wiesenhof until the end of the 2021-2022 season
THW Kiel renews long-running Lotto Schleswig-Holstein deal
German Handball Bundesliga club THW Kiel has extended its shirt sponsorship agreement with regional lottery company Lotto Schleswig-Holstein
Borussia Dortmund on verge of €300m mega-renewal with Puma – report
Bundesliga club Borussia Dortmund is reportedly on the verge of a €300m ($336m) mega-deal with German sportswear brand and current kit sponsor Puma.
Bayern Munich becomes latest super club to sign with Konami
Bundesliga club Bayern Munich has signed a new partnership with Japanese video game developer Konami, bringing to an end its association with EA Sports
Stölting steps up backing of Schalke
German Bundesliga football club Schalke 04 has expanded its partnership with cleaning, security and personnel services provider Stölting.
Gigaset extends backing of Bayern Munich
German Bundesliga football club Bayern Munich has renewed its partnership with technology and consumer electronics company Gigaset.
The new agreement will run until 2022
Schalke 04 extends with Harfid, K8.com
German Bundesliga club FC Schalke 04 has extended two sponsorship deals involving shirt sleeve rights and Asian betting partner rights