Germany

German car manufacturer Ford-Werke has extended its sponsorship of German Bundesliga club FC Köln until the end of the 2024-25 season.

Food delivery service Uber Eats has become an official partner and delivery partner of German Basketball Bundesliga club Alba Berlin for the 2021-22 season

The Sportfive agency has brokered six sponsorship deals in the German Bundesliga on behalf of foreign exchange and CFD (contracts for difference) broker IC Markets

German Bundesliga club Borussia Dortmund has become the latest high-profile football club to appoint digital inventory management company Horizm to maximise income from their digital assets

The Sportfive agency has signed a multi-year marketing agreement with the NBA to represent the basketball organisation’s sponsorship business in Germany, Switzerland and Austria.

Leveraging the October 2020 cup match between two teams its sponsors – Bayern Munich and fifth-tier side 1. FC Düren – MAN exploited media interest in the underdog by giving the club a state-of-the-art coach with bespoke branding.

Sponsorship executive Diego Checha has been appointed as associate director of sales for winter sports and premium rights at Infront Germany after five and a half years with the Sportfive agency

Bundesliga International, the German Football League’s commercial arm, has signed fantasy football gaming platform Sorare as a sponsor of the top two tiers of football in the country.

German second-tier football club 1. FC Nürnberg has recruited Dirk Schlünz, the former head of the commercial division at FC St.

Virtual advertising technology firm Supponor has announced plans to double its headcount and shake up its executive functions as it seeks to increase its focus on European markets

Wasserman has opened a full-service marketing office in Düsseldorf that will be led by marketing executives Kai Burkhard and Sebastian Birwe, who have joined the sports marketing and management agency …

German Bundesliga club SC Freiburg has signed up amusement park Europa-Park as the naming partner of its new stadium

The Sportfive agency has extended its agreement with MSV Duisburg and will continue to sell sponsorship and advertising rights, plus hospitality packages, on behalf of the third-tier 3

German football club RB Leipzig has signed Berlin-based vegan food company Veganz as its latest sponsor

German Bundesliga football club RB Leipzig has become the latest sports organisation to sign up global investment platform eToro to its sponsorship portfolio

Benno Ruwe, head of international relationships and product development at Bayern Munich, has left the Bundesliga side to take up a position at Fifa next month