France

Golf
Sponsorship & Marketing

French asset management company Amundi is sponsoring seven emerging women golfers from Asia. The company will provide financial assistance to the golfers as they take part in major tournaments
Football
Sponsorship & Marketing

Ligue 1’s Racing Cub de Lens has renewed its long-standing sponsorship agreement with car automotive retailer Groupe Lempereur.
Rugby Union
Sponsorship & Marketing

The Sportfive agency has been appointed to an exclusive commercial role with Stade Français of French rugby union’s Top 14.
Football
Sponsorship & Marketing

Olympique de Marseille has signed a renewal to its sponsorship contract with France’s national lottery company Française des Jeux (FDJ) and its gambling platform, ParionsSport.
Motorsport
Sponsorship & Marketing

The Alpine Formula 1 team has extended its sponsorship agreement with web services provider Yahoo
Rugby Union
Sponsorship & Marketing

French pasta brand Lustucru has struck an agreement to sponsor the French Rugby Federation (FFR) in a deal that was brokered by the Infront agency
Football
Sponsorship & Marketing

Paris Saint-Germain has signed a sponsorship agreement with France’s national lottery company Française des Jeux (FDJ), focused on its gambling platform ParionsSport. 
Football
Sponsorship & Marketing

Betting operator VBet France has signed a three-season shorts sponsorship agreement with French Ligue 1 outfit OGC Nice until 2025
Football
Sponsorship & Marketing

The Sportfive agency has brokered a new, back-of-shirt deal between Ligue 1 outfit Racing Club de Lens and the Randstad Group, starting this season, as well as relegated Saint-Étienne’s continued association wi…
Football
Sponsorship & Marketing

French football club AJ Auxerre has signed an expanded sponsorship contract with educational support platform Acadomia
Football
Sponsorship & Marketing

Hotel group Accor has extended its association with Paris Saint-Germain for a further four years to promote its lifestyle loyalty programme – ALL-Accor Live Limitless.
Football
Sponsorship & Marketing

State-owned carrier Qatar Airways has become the new official shirt sponsor of Paris Saint-Germain in what is believed to be a three-year deal from 2022-23 to 2024-25
Cycling
Events

Mobility technology company Waze has agreed a three-year deal to sponsor cycling’s Tour de France and Tour de France Femmes.
Multi-sport
Licensing & Merchandising

French supermarket group Carrefour has signed as a first-tier premium partner of the Olympic and Paralympic Games Paris 2024
Road Cycling
Sponsorship & Marketing

French utility company Suez has become the main co-sponsor of the first French team to make the UCI Women’s World Tour (WWT).
Football
Sponsorship & Marketing

AS Saint-Étienne has signed up Danish sportswear brand Hummel as its new kit supplier. The five-year deal, which will run until the end of the 2026-27 season, was brokered by the Sportfive agency.
Football
Media

The sports division of US-based agency WME has signed Paris Saint-Germain forward and French international footballer Kylian Mbappé to a representation deal as he launches his own production vehicle.
Rugby Union
Sponsorship & Marketing

The organising committee for the 2023 Rugby World Cup (RWC2023) in France has signed up equipment manufacturer Aramis Rugby as an official supporter of the event