France

The French Football League (LFP) has agreed a partnership with technology company HTC.

French short-term rental property company Abritel-HomeAway has agreed a deal to become a sponsor of the Uefa Euro 2016 national team football tournament, which will take place in the country this summer.

The Caisse d’Epargne banking organisation has signed up as a sponsor of the 2017 World Handball Championship.

Supermarket chain Lidl has strengthened its sports portfolio by becoming an official partner of the French Handball Federation.

French sportswear and equipment brand Hungaria has been named the official ball supplier of the Coupe de la Ligue club football knockout tournament in France.

Work and safety wear manufacturer Engelbert Strauss has renewed its official sponsorship of the European Handball Federation’s leading national team tournaments for their 2016 and 2018 editions.

Luxury watch brand Rolex has renewed its partnership with the Le Mans 24 Hours race and extended the agreement to include the entire World Endurance Championship (WEC), serving as the motor racing series’ Official Timing Partner.

French Ligue 1 football club Paris Saint-Germain has extended its partnership with fast-food giant McDonald’s.

Swiss watchmaker Longines has extended its partnership with France Galop, the governing body of horseracing in the country.

French Ligue 1 football club Girondins de Bordeaux has entered into a partnership with electrical goods manufacturer and retail store chain Boulanger.

French Ligue 1 football club Paris Saint-Germain will replace sponsor branding with a message of solidarity on its playing jerseys during its next two games, as a mark of respect for the people who lost their lives during the attacks in the French capital on November 13.

French Ligue 1 football club Stade de Reims has agreed a new kit partnership with Hungaria.

France’s national postal service operator La Poste has been named a partner of Uefa Euro 2016 ahead of the country’s hosting of the national team football tournament.

German sporting goods manufacturer Uhlsport has struck a deal to become the official ball supplier for the French Ligue 1 top-tier club football competition.

French Ligue 1 football club Paris Saint-Germain has extended its partnership with telecommunications company Orange.

French Ligue 1 football club Paris Saint-Germain has agreed a partnership with clothing company Levi’s.