France
World Handball Championship signs up banking partner
The Caisse d’Epargne banking organisation has signed up as a sponsor of the 2017 World Handball Championship.
Lidl bags deal with French Handball Federation
Supermarket chain Lidl has strengthened its sports portfolio by becoming an official partner of the French Handball Federation.
Hungaria nets Coupe de la Ligue ball contract
French sportswear and equipment brand Hungaria has been named the official ball supplier of the Coupe de la Ligue club football knockout tournament in France.
Engelbert Strauss furthers handball commitment with EHF Euros deal
Work and safety wear manufacturer Engelbert Strauss has renewed its official sponsorship of the European Handball Federation’s leading national team tournaments for their 2016 and 2018 editions.
Rolex adds WEC rights to Le Mans 24 Hours
Luxury watch brand Rolex has renewed its partnership with the Le Mans 24 Hours race and extended the agreement to include the entire World Endurance Championship (WEC), serving as the motor racing series’ Official Timing Partner.
PSG orders two-year extension with McDonald’s
French Ligue 1 football club Paris Saint-Germain has extended its partnership with fast-food giant McDonald’s.
Longines extends backing of French racing
Swiss watchmaker Longines has extended its partnership with France Galop, the governing body of horseracing in the country.
Bordeaux adds Boulanger to sponsorship basket
French Ligue 1 football club Girondins de Bordeaux has entered into a partnership with electrical goods manufacturer and retail store chain Boulanger.
PSG to forgo sponsor branding for solidarity message
French Ligue 1 football club Paris Saint-Germain will replace sponsor branding with a message of solidarity on its playing jerseys during its next two games, as a mark of respect for the people who lost their lives during the attacks in the French capital on November 13.
Stade de Reims sign new kit partner
French Ligue 1 football club Stade de Reims has agreed a new kit partnership with Hungaria.
La Poste delivers Euro 2016 partnership
France’s national postal service operator La Poste has been named a partner of Uefa Euro 2016 ahead of the country’s hosting of the national team football tournament.
Uhlsport on the ball with Ligue 1 contract
German sporting goods manufacturer Uhlsport has struck a deal to become the official ball supplier for the French Ligue 1 top-tier club football competition.
PSG dials up Orange extension
French Ligue 1 football club Paris Saint-Germain has extended its partnership with telecommunications company Orange.
PSG partners with Levi’s
French Ligue 1 football club Paris Saint-Germain has agreed a partnership with clothing company Levi’s.
Saint-Etienne brokers new sponsorship deal
French Ligue 1 football club Saint-Etienne has agreed a partnership with brokerage firm Investing Area.
Uefa connects with Orange for Euro 2016
European football’s governing body Uefa has signed up French telecommunications company Orange as the latest global sponsor of the Euro 2016 national team tournament.
Top 14 sticks with Henkel
The French Top 14 rugby union league has renewed its partnership with German consumer goods manufacturer Henkel.