France

The French Football Federation has extended its kit partnership with sportswear giant Nike.

French Ligue 1 football club OGC Nice has entered into a partnership with Korean automotive company Hyundai.

French automotive manufacturer Renault has agreed to become a partner of the French Handball Federation (FFHB) and the 2017 edition of the International Handball Federation’s World Men’s Handball Championship.

French banking network Crédit Agricole has upgraded its association with the French Judo Federation (FFJDA) by becoming an official partner of the national governing body.

French gambling operator FDJ has agreed a partnership with French Ligue 1 football club Lyon.

Air conditioning appliances manufacturer Airton has signed a shirt sponsorship deal with French Ligue 1 football club OGC Nice.

Communications technology and services company Ericsson has entered into a partnership with French Ligue 1 football club Paris Saint-Germain.

German supermarket chain Lidl has agreed a deal to sponsor the 2017 Men’s World Handball Championship, which will take place in France from January 11-29.

French Ligue 1 football club Girondins de Bordeaux has agreed a shirt sponsorship deal with first aid solutions provider Heartprotekt.

French Top 14 rugby union club Lyon has agreed a deal with Matmut for the insurance company to take on naming rights to its home stadium.

French Ligue 1 football club Paris Saint-Germain has agreed a new partnership with Swiss watchmaker Richard Mille.

French regional airline HOP! is using sponsorship of French Top 14 rugby union teams to increase its brand awareness across the country and create strong association with rugby values.

French Ligue 1 football clubs Girondins de Bordeaux, Olympique de Marseille and Nantes have signed shirt sponsorship deals for their 2016-17 campaigns in the Coupe de la Ligue knockout competition.

Real estate network Century 21 has agreed a deal to sponsor the Tour de France cycling event.

French-based multinational energy organisation Suez has been confirmed as the 13th official partner of the Paris 2024 bid to stage the summer Olympic and Paralympic Games.

French Top 14 rugby union club Montpellier has entered into a partnership with Hop!, a subsidiary of the Air France airline.