France
RexonaMen extends French Open deal
Unilever-owned deodorant and antiperspirant brand RexonaMen has reached an agreement with the French Tennis Federation (FFT) to continue sponsoring the French Open grand slam tournament.
Montpellier backer lands jersey sponsorship for French rugby team
The Altrad Group, which sells and hires out equipment for the building and construction industry, has agreed a deal to become the first jersey sponsor of the French national rugby union team, according to multiple reports.
Mapfre enters F1 sponsorship market with Renault
Spanish insurance group Mapfre has agreed a deal to sponsor French Formula One motor-racing team Renault.
French Open serves up renewal with main sponsor
French financial services company BNP Paribas has extended its sponsorship of the French Open grand slam tennis tournament.
Metz signs new shirt sponsor to replace Chad partnership
French Ligue 1 football club Metz has agreed a new shirt sponsorship deal with Force Glass, a manufacturer of smartphone screen protectors, after electing to suspend a previous agreement.
Q & A with Ludivine Roosebeke, head of sponsors, Paris 2024 Bid
Last month, Sports Sponsorship Insider compared sponsorship activity between the Paris 2024 bid and the French National Olympic and Sports Committee (CNOSF). Below is the full interview with Ludivine Roosebeke, head of sponsors, Paris 2024 Olympic and Paralympic Bid Committee.
Gant back in the race with Le Mans 24 Hours deal
Sweden-based clothing brand Gant has made a rare return to big-time international sports sponsorship as the Official Outfitter of the Le Mans 24 Hours, the highlight of the World Endurance Championship motorsports series.
Orange French esports deal serves as football activation
Multinational telecoms company Orange has title sponsored the French Football League’s (LFP) companion esports Fifa 17 competition to engage more fans with its football sponsorship activation platform Le 12eme homme (The 12th man) and promote its ‘Fiber’ broadband product.
Renault fuels up for new F1 season with BP and Castrol
Multinational oil and gas company BP and its lubricant brand Castrol have partnered with French Formula One motor-racing team Renault.
FFR set to break tradition by signing shirt sponsor
French Rugby Federation (FFR) vice-president Serge Simon has revealed that the body is seeking to secure a first-ever shirt sponsor for its national team.
Gant teams up with 24 Hours of Le Mans
US clothing brand Gant has agreed a deal to sponsor the 24 Hours of Le Mans motor-racing event.
Ligue 1’s Nancy signs Velpeau to new sponsor position
Pharmaceuticals company Velpeau has agreed a deal to sponsor the playing socks of French Ligue 1 football club AS Nancy-Lorraine.
French Football League rolls the dice with FDJ extension
The French Football League (LFP) has extended its partnership with French gambling operator Française des Jeux.
FFHB nets jersey sponsor ahead of Handball World Championship
The French Handball Federation (FFHB) has agreed a shirt sponsorship deal with specialty chemical company, the Sika Group.
Golf’s Open de France holes HNA Group as title sponsor
Chinese conglomerate HNA Group has been unveiled as the title sponsor of the Open de France golf tournament.
French Olympic Committee banks extension with partner
The French National Olympic and Sports Committee (CNOSF) has extended its partnership with domestic financial services company Groupe BPCE.
Orange says game on by partnering e-Ligue 1
French telecommunications company Orange has agreed a deal to title sponsor e-Ligue 1, the new nationwide esports competition launched by the French Football League (LFP).
FFHB heads into Handball World Championship with new sponsor
Liquefied petroleum gas supplier Butagaz has entered into a partnership with the French Handball Federation (FFHB).