France

Temporary power provider Aggreko has agreed a deal to support this year’s Ryder Cup golf event, which will take place in France from September 25-30.

French supermarket chain Carrefour has opted to end its sponsorship of the French Football Federation and the Tour de France cycling event from next year.

The French Football Federation has renewed its partnership with soft drinks company Coca-Cola.

The French Football Federation (FFF) has extended a partnership with national banking group Crédit Agricole.

The French Football Federation has renewed its sponsorship deal with bakery group Brioche Pasquier.
 

German sportswear manufacturer Adidas has agreed a kit supplier partnership with French Ligue 1 football club RC Strasbourg.

French financial services company Cofidis has renewed its long-running sponsorship of the Cofidis Solutions Crédits UCI Pro-Continental cycling team.

The Drone Racing League has extended its partnership with German financial services company Allianz, along with announcing a new event at the Allianz Riviera stadium in Nice, France.

Italian tyre manufacturer Pirelli has agreed a deal to title sponsor the Formula One motor-racing series’ returning French Grand Prix.

French Top 14 rugby union club Union Bordeaux Bègles has entered into a partnership with sports apparel company Canterbury.

The French Football Federation (FFF) has extended its partnership with energy company EDF.

US technology company Hewlett Packard Enterprise has agreed a deal to support this year’s edition of the Ryder Cup golf event.

Chemicals and advanced materials manufacturer Arkema has agreed a deal to become the first national supporter of next year’s Fifa Women’s World Cup in France.

French Ligue 1 football team Paris Saint-Germain has expanded its partnership with personal care brand Nivea Men to cover Brazil, a key market for the club.

Mercedes EQ, the new product and technology brand for electric mobility of German automotive manufacturer Mercedes-Benz, has agreed a deal to sponsor the European leg of the Formula E electric car-racing series.

French financial services company LCL has renewed its long-running partnership with the Tour de France, through which it sponsors the cycling race’s iconic yellow jersey.

The French Football Federation has entered into a partnership with Chinese kitchen appliances manufacturer Vatti.

Formula One motor-racing team Renault has entered into a wide-ranging partnership with LaLiga, the organising body of the top two divisions of Spanish club football.