France

Ligue 1 club Paris Saint-Germain has renewed its partnership with US soft drinks company Coca-Cola. Under the new deal, Coca-Cola will be an Official Supplier of PSG until the end of the 2020-21 season

Ligue 1 club Paris Saint-Germain and the French website creator Hubside have signed a marketing partnership for the next three seasons

Ligue 1 club Paris Saint-Germain has signed its first partnership with an Asian-facing betting firm

Accounting network Crowe Global has signed up to sponsor the final of this year’s Davis Cup tennis tournament, which takes place in the French city of Lille from November 23-25.

French Ligue 1 champions Paris Saint-Germain have signed a two-year partnership with LoveBet, a leading Asian online betting provider. The Asia-only deal is worth €1.8

Paris Saint-Germain has renewed its partnership with German fashion house Hugo Boss, while the French Ligue 1 football club has also reportedly agreed a deal with Asian online betting operator Lovebet

Europe’s football governing body Uefa may order Paris Saint-Germain to cut the value of one of its major sponsorship deals, say French media reports.

Française des Jeux and the National Basketball Association have signed a new multi-year partnership that will make the operator of France’s national lottery the first Official Gaming Partner of the NBA…

Recruitment company Proman has signed up as the fourth national supporter for the 2019 Fifa Women’s World Cup.

Dubai airline Emirates has said it will cut ties with Ligue 1 champions Paris Saint-Germain at the end of the 2018-19 season

French Ligue 1 football club Lille has signed a shirt sponsorship deal with DMAX, a premium moving company for businesses and individuals

French club Girondins de Bordeaux aims to make a new ‘top five’ in Ligue 1 – both on and off the pitch – following the club’s takeover by American owners. This

France and Paris St Germain football star Kylian Mbappé has signed as a new brand ambassador for luxury watch brand Hublot.

Swiss watchmaker Rolex has been named as the new timing partner of the French Open, completing the brand’s clean sweep of all four tennis Grand Slams.

French Ligue 1 football club AS Monaco has signed a partnership with music and entertainment streaming platform Playzer

Ligue 1 club Olympique Lyonnais has renewed its kit supply deal with adidas for another five years. The new deal will start in 2020-21 and will take the club’s partnership to 2024-25.

Japanese tyre brand Falken Tire has tripled its investment in European football clubs since the 2015-16 season in an ongoing brand awareness campaign that now comprises between 20 and 30 per cent of its…

French UCI World Tour cycling team AG2R La Mondiale has agreed a two-season deal with bike manufacturer Belgian Cycling Factory