France
Paris Saint-Germain renews with Coca-Cola
Ligue 1 club Paris Saint-Germain has renewed its partnership with US soft drinks company Coca-Cola.
Under the new deal, Coca-Cola will be an Official Supplier of PSG until the end of the 2020-21 season
Hubside partners PSG, offers fans website creation opportunity
Ligue 1 club Paris Saint-Germain and the French website creator Hubside have signed a marketing partnership for the next three seasons
Paris Saint-Germain seals first Asian betting partnership with LoveBet
Ligue 1 club Paris Saint-Germain has signed its first partnership with an Asian-facing betting firm
Crowe Global signs on for Davis Cup final
Accounting network Crowe Global has signed up to sponsor the final of this year’s Davis Cup tennis tournament, which takes place in the French city of Lille from November 23-25.
PSG spreads LoveBet across Asia in regional deal
French Ligue 1 champions Paris Saint-Germain have signed a two-year partnership with LoveBet, a leading Asian online betting provider.
The Asia-only deal is worth €1.8
Hugo Boss maintains PSG ties
Paris Saint-Germain has renewed its partnership with German fashion house Hugo Boss, while the French Ligue 1 football club has also reportedly agreed a deal with Asian online betting operator Lovebet
Uefa considering FFP sanctions against Paris Saint-Germain – report
Europe’s football governing body Uefa may order Paris Saint-Germain to cut the value of one of its major sponsorship deals, say French media reports.
NBA sets first with FDJ partnership
Française des Jeux and the National Basketball Association have signed a new multi-year partnership that will make the operator of France’s national lottery the first Official Gaming Partner of the NBA…
Proman recruited for Women’s World Cup
Recruitment company Proman has signed up as the fourth national supporter for the 2019 Fifa Women’s World Cup.
Emirates to cut ties with Paris Saint-Germain – report
Dubai airline Emirates has said it will cut ties with Ligue 1 champions Paris Saint-Germain at the end of the 2018-19 season
Lille lands new shirt sponsor
French Ligue 1 football club Lille has signed a shirt sponsorship deal with DMAX, a premium moving company for businesses and individuals
Girondins de Bordeaux targets revenue hike under new owners
French club Girondins de Bordeaux aims to make a new ‘top five’ in Ligue 1 – both on and off the pitch – following the club’s takeover by American owners.
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Mbappé crowned as new Hublot brand ambassador
France and Paris St Germain football star Kylian Mbappé has signed as a new brand ambassador for luxury watch brand Hublot.
Game, set, Rolex for Roland-Garros
Swiss watchmaker Rolex has been named as the new timing partner of the French Open, completing the brand’s clean sweep of all four tennis Grand Slams.
Monaco teams up with streaming service
French Ligue 1 football club AS Monaco has signed a partnership with music and entertainment streaming platform Playzer
Olympique Lyonnais signs up to five more years with adidas
Ligue 1 club Olympique Lyonnais has renewed its kit supply deal with adidas for another five years.
The new deal will start in 2020-21 and will take the club’s partnership to 2024-25.
Falken ups investment in club partnerships and media buys
Japanese tyre brand Falken Tire has tripled its investment in European football clubs since the 2015-16 season in an ongoing brand awareness campaign that now comprises between 20 and 30 per cent of its…
AG2R La Mondiale to race with Eddy Merckx
French UCI World Tour cycling team AG2R La Mondiale has agreed a two-season deal with bike manufacturer Belgian Cycling Factory