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Hugo Boss maintains PSG ties

Paris Saint-Germain has renewed its partnership with German fashion house Hugo Boss, while the French Ligue 1 football club has also reportedly agreed a deal with Asian online betting operator Lovebet.

Terms of the contract extension with Hugo Boss were not disclosed, but the company will continue to provide clothing for PSG’s trips to European games, as well as home matches at the Parc des Princes.

Hugo Boss has partnered PSG since 2014 and will also continue to back the club’s women’s team.

Meanwhile, L’Equipe has reported that PSG has agreed a two-season deal for Lovebet to become its Asian betting partner.

The French newspaper said the agreement will be worth around €1.8m ($2.05m) per season to PSG, which holds an existing partnership with Unibet for the European market.

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