France

The French Football League (LFP) has agreed a partnership with ridesharing platform StadiumGo. The French service is said to be the first carpool platform entirely dedicated to sporting events

French football club Nantes has signed heavy metal music festival Hellfest as a sponsor for its matches in the Coupe de la Ligue, the French league cup tournament

French Football club Toulouse has added French moving and storage service DMax to its sponsorship portfolio. The deal includes sleeve sponsorship of the Ligue 1 side’s kit.

The Transat, the world’s oldest professional solo sailing race, has a new title sponsor in French banking brand CIC.

To redress the gender imbalance in cycling, in 2018, Škoda UK decided to use its voice within the sport to start a long overdue conversation about the gender gap in professional cycling.

French Ligue 1 football club Olympique de Marseille has struck a sponsorship agreement with Japanese automotive manufacturer Toyota that will incorporate its Lexus brand

Messaging service Rakuten Viber has signed a three-year deal with e-Ligue 1, the esports offshoot of the Ligue de Football Professionnel (LFP), the French football league

French football's Olympique Lyonnais has announced Crédit Agricole Centre-Est, a regional arm of the French financial institution, as an official partner of its women’s team.

Nutritional supplements brand Herbalife Nutrition France has a become an Official Sponsor of the Olympique Lyonnais women’s team in a one-year deal to June 30, 2020.

French Ligue 1 club Olympique Lyonias has added food delivery service Deliveroo and menswear brand Teddy Smith to its sponsorship portfolio

French cooperative bank Crédit Mutuel has signed a five-year sponsorship deal with the French Athletics Federation (FFA).

The organising committee for the 2024 summer Olympics in Paris is set to issue an invitation to tender aimed at sportswear manufacturers as it seeks a single kit supplier for the various French teams

French Ligue 1 football club AS Monaco has agreed a two-season partnership with Russian betting company BetCity

Food delivery company Deliveroo has entered into a partnership with French Ligue 1 football club Paris Saint-Germain

The French Volleyball Federation (FFVolley) has signed a late shirt sponsorship deal with online betting company Betclic, as the men’s national team prepares to commence its EuroVolley 2019 campaign o…

AS Saint-Étienne has added ZEbet, the French betting firm, to its portfolio of sponsors after an agreement was negotiated by the Lagardère Sports agency.