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Lagardère Sports signs up Saint-Étienne betting sponsor

AS Saint-Étienne has added ZEbet, the French betting firm, to its portfolio of sponsors after an agreement was negotiated by the Lagardère Sports agency.

ZEbet, which was formed in 2014, becomes a sponsor of the Ligue 1 club for the 2019-20 season.

Inventory secured by ZEbet includes branding on the team’s training tops and on pitchside advertising boards, plus advertising in the club’s digital and print publications.

ZEbet can also use the club’s logo in its own communications and promote itself as an ‘Official Partner of AS Saint-Étienne.’ Different activations to support the sponsorship are planned over the course of the season.

At the start of this year, Lagardère Sports France extended its commercial remit with Saint-Étienne until the end of the 2029-30 season.