France
Qipco quits Irish and French classics, continues with British Champions Series
The Qatari investment vehicle Qipco has decided to end major horse racing sponsorships in Ireland and France, but remains committed to its flagship British Champions Day and British Champions Series in…
Bordeaux shirt sponsor activates suspension clause, Rennes sponsor considers options
French restaurant chain Bistro Régent has suspended its main shirt sponsorship deal with Ligue 1 club Girondins de Bordeaux because of the Covid-19 pandemic.
Nike postpones Euro 2020 national team kit launches as contracts scrutinised
Nike’s launch of Euro 2020 national team kits for England, France and three other European countries were postponed this week because of the Covid-19 pandemic.
LNH drives off with Lagardère-brokered automotive sponsorship
Automotive inspection companies Auto Sécurité and Sécuritest have agreed a new sponsorship deal with the Ligue Nationale de Handball, governing body of French club handball.
Le Coq Sportif wins race for Paris 2024 apparel deal
France-based sportswear firm Le Coq Sportif has been awarded various kit supply rights at the 2024 summer Olympics in Paris, plus the 2022 winter Olympics in Beijing, in a wide-ranging deal with the Paris…
Monaco joins Marseille in deal with fan engagement app Iqoniq
Ligue 1 club AS Monaco has signed a fan marketing and shorts branding deal with new social media and fan engagement platform Iqoniq
Hotels.com adds Marseille to growing football roster
Online hotel booking platform Hotels.com has signed a two-and-a-half-year ‘Official Accommodation Partner’ deal with Ligue 1 club Olympique de Marseille.
Data Snapshot: Six Nations Rugby 2019-20
In 2019-20, SportBusiness Sponsorship estimates that brands are spending about €129.3m ($142.5m) across the Six Nations and its constituent national rugby unions, in 131 deals.
Fiducial re-engages with Infront-marketed Toulouse
French Top 14 rugby union club Stade Toulousain has renewed a sponsorship agreement with Fiducial, the France-based company that provides professional services to small businesses
Renault set to reignite French Rugby Federation sponsorship
French car manufacturer Renault has co-signed of a letter of intent with the French Rugby Federation (FFR) to return as a major sponsor of French rugby
Duracell backs Supersevens in Lagardère-brokered deal
The Lagardère Sports agency has brokered a deal between France’s Ligue Nationale de Rugby (LNR) and Duracell for the battery manufacturer to sponsor the Supersevens, a new professional rugby sevens ch…
Paris Saint-Germain partners with cryptocurrency CoinCasso
French football champion Paris Saint-Germain has signed a new cryptocurrency partner, Poland-based CoinCasso, which becomes an official partner of the club in all territories outside France
Lagardère brokers PPA sponsorship for France’s Supersevens
PPA Business School has been announced as an official supplier of the Supersevens, a new professional rugby sevens championship in France, in a deal brokered by the Lagardère Sports agency.
Unibet takes three-year PSG extension to new territories
Ligue 1 champions Paris Saint-Germain and online betting operator Unibet have expanded the terms of their sponsorship agreement and extended the duration until the end of the 2022-23 season
Groupama-FDJ title sponsorship extended until 2024
French national lottery operator Française des Jeux and insurance firm Groupama have extended their title sponsorship of the men’s UCI World Cycling team Groupama-FDJ.
BKT retains French football footprint with Ligue 2 title deal
Indian specialist tyre company BKT will pay the Ligue de Football Professionnel between €2m ($2.2m) and €2.5m
Lacoste signs 6-year FFT extension for French national team rights
The French Tennis Federation (FFT) has extended its apparel deal with French sports brand Lacoste for six more years
Puget olive oil brand signs deals for Tour de France and Paris-Nice
Cycling’s Tour de France has added leading French olive oil brand Puget as an official supplier.