France

The Rugby World Cup France 2023 organising committee has brought in French media and entertainment company Vivendi as ‘Official Entertainment Sponsor’ for the tournament.

Swiss health start-up Be.care has unveiled a two-year performance and health sponsorship with the French rugby club Racing 92. As the central part of the deal, Racing 92 will use Be

AS Monaco has announced that it will partner with e-commerce giant Amazon to launch a dedicated online store, the first Ligue 1 side to do so

The sponsorships of the four tennis Grand Slams – plus the ATP and WTA Tours – had a combined contract value of approximately $367m in 2020.

Reigning French Starligue handball champion Paris Saint-Germain has agreed a three-year extension to its contract with main sponsor, IT services company Inetum

The IMG agency has brokered an agreement for Oreca, the multi-channel distribution company heavily involved in motor sports, to operate the online store of the French Rugby Federation (FFR)

World Rugby has signed an extension with long-term sponsor, Société Générale, making the French bank the first company to become a top-tier worldwide sponsor of the 2023 Rugby World Cup, which will be …

Insurance brand Groupama Rhône-Alpes Auvergne will continue in its role as sponsor of the Groupama Stadium, the home of French Ligue 1 club Olympique Lyonnais, for the next two years.

The Paris 2024 organising committee says it is not planning to revise its sponsorship targets downwards as a consequence of the Covid-19 pandemic. The city is still aiming to raise €1.1bn ($1.2

French telco Orange has become a ‘Premium Partner’ and ‘Official Supplier’ to the Paris 2024 Olympic and Paralympic Games. Ora

The Ligue Nationale de Rugby (LNR), the organising body for French rugby’s union’s Top 14 and Pro D2, is open to continuing discussions over a private equity deal worth €200m ($233.4m) b

The French Open tennis tournament expects slightly lower sponsorship revenues as a result of last week’s reduction in the number of fans allowed to attend Paris’ grand slam tournament, but has reasons to …

French carmaker Renault has become a second-tier official partner of the French Rugby Federation (FFR) and its national rugby union teams

French football club Paris Saint-Germain has signed up gambling brand 22Bet as a regional sponsor in Africa. The two-year agreement was facilitated on behalf of 22Bet by sports marketing agency Sportradar

French Ligue 1 club Girondins de Bordeaux has signed a regional betting sponsorship, including visibility rights on virtual LED boards, with Asian betting market brand Yibo

The French mutual insurance company Groupama has extended and expanded its sponsorship of French Ligue 2 club AJ Auxerre for the next five years