Europe
Sampdoria extends with main shirt sponsor Banca Ifis
Genoese bank Banca Ifis has renewed its main shirt sponsorship deal with Italian Serie A club Sampdoria
Nikon extends Open sponsorship and tees off Women’s Open deal
Nikon Corporation has renewed its official patron sponsorship of the Open golf championship for the next five years and struck a new deal as patron of the Women's Open
Alpine F1 team extends Yahoo sponsorship deal
The Alpine Formula 1 team has extended its sponsorship agreement with web services provider Yahoo
Castore ‘set to take up’ Athletic Bilbao kit supply rights for 2023-24
Athletic Bilbao is set to become the latest football club to sign a kit supply agreement with UK-based sportswear brand Castore, according to reports in Spain
French federation adds pasta brand Lustucru as official supplier
French pasta brand Lustucru has struck an agreement to sponsor the French Rugby Federation (FFR) in a deal that was brokered by the Infront agency
OKX upgrades to City training kit partner in ‘$20m’ one-year deal
Cryptocurrency exchange OKX has extended its relationship with Premier League champions Manchester City to become sole official training kit partner for the 2022-23 season
Monza signs Motorola as shirt sponsor ahead of Serie A debut
Telecommunications company Motorola has been unveiled as the main shirt sponsor of newly-promoted Italian Serie A football club AC Monza
Engelbert Strauss extends Swiss Football League backing in Ringier Sports-brokered deal
Workwear and safety products company Engelbert Strauss has renewed its sponsorship of the Swiss Football League (SFL) in a deal brokered by the Ringier Sports agency
Amsterdam’s Ziggo Dome extends naming-rights deal until 2032
Dutch telecoms operator Ziggo has renewed its naming-rights sponsorship of the multi-purpose Ziggo Dome arena in Amsterdam
Icelandair extension with Icelandic FA places focus on gender equality
Icelandair, the national carrier of Iceland, has signed a three-year extension to its sponsorship deal with the Icelandic Football Association (KSÍ).
Leeds United expands Astonish deal to include training kit rights
Leeds United has expanded its sponsorship agreement with luxury personal care and household cleaning brand Astonish
Renfe and Finisher join La Vuelta roster
Spanish railway company Renfe has signed as a sponsor of La Vuelta a España cycling Grand Tours event for the seventh consecutive year.
Chief business officer Monbaliu to leave Belgian Pro League
Leander Monbaliu, chief business officer at the Pro League, is to leave the Belgian football club body later this month.
Monbaliu has been with the Belgian league for close to a decade in various guises
PSG deal marks latest move in French sport for lottery operator FDJ
Paris Saint-Germain has signed a sponsorship agreement with France’s national lottery company Française des Jeux (FDJ), focused on its gambling platform ParionsSport.
Lancashire Cricket and Heineken extend for five more years
Lancashire Cricket has signed a five-year extension with beer group Heineken as the ‘Official Beer and Cider Partner of Emirates Old Trafford’.
Chiefs partner with Sportfive to grow Germany presence
The National Football League's Kansas City Chiefs have appointed the Sportfive agency to help the grow the team's fanbase and commercial opportunities in Germany
Premier League clubs consider gambling options, as French body seeks ‘clear rules’
The Premier League has called on its clubs to voluntarily phase out gambling company sponsorships on shirtfronts within three years to avert an enforced ban from the UK government
CSM moves to establish cricket presence with Phoenix acquisition
Global marketing agency CSM Sport & Entertainment has acquired Phoenix Management Group, a cricket talent management business based in England