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CSM moves to establish cricket presence with Phoenix acquisition

Global marketing agency CSM Sport & Entertainment has acquired Phoenix Management Group, a cricket talent management business based in England.

Phoenix was set up in 2018 by former professional cricketer Neil Fairbrother and manages internationals such as Joe Root, Ben Stokes, Jos Buttler, Stuart Broad, Liam Livingstone and Nat Sciver, as well as ex-players and media personalities such as Isa Guha, David Lloyd and Michael Vaughan.

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