Europe
Uefa adds more competition with new Women’s Nations League
European football’s governing body Uefa has announced a new format for its senior women’s international competitions, with a new Nations League that will provide the qualifying teams for the women’s Euros…
UniqFEED virtual advertising solution enables Pepperstone sponsorship of Paris Masters
ATP Media has approved software-based virtual advertising company UniqFEED to provide its virtual advertising services at the Rolex Paris Masters tennis tournament
Brentford adds Football Manager to sponsorship portfolio
Premier League club Brentford has signed an agreement with Sega based around the Football Manager simulation video game
Irish Rugby Football Union adds Ballygowan as sponsor
The Irish Rugby Football Union (IRFU) has announced a new four-year sponsorship with Britvic Ireland-owned water brand Ballygowan
Tottenham urged to terminate AIA front-of-shirt sponsorship deal
A group of British politicians have called on English Premier League club Tottenham Hotspur to terminate its sponsorship agreement with Hong Kong-based insurance firm AIA
Dry shampoo brand Batiste named Women’s EHF Euro sleeve sponsor
Dry shampoo brand Batiste has been added as a sponsor of the European Handball Federation’s Women’s Euro 2022 tournament.
Inter Milan advances search for shirt sponsor following DigitalBits’ missed payments
Italian Serie A club Inter Milan has confirmed that it is searching for a new front-of-shirt sponsor amid the financial struggles of blockchain network DigitalBits
British Cycling CEO exits after criticism of Shell deal
British Cycling has announced the departure of chief executive Brian Facer amid growing questions over the governance of the organisation and criticism of a sponsorship deal with oil and gas company Shell
Wolves brings in NXGN as main academy sponsor
Premier League club Wolverhampton Wanderers has announced youth football media brand NXGN as the main sponsor of its academy teams
ASO renews E.Leclerc’s top-tier Tour de France sponsorship
Amaury Sport Organisation (ASO), organiser of the Tour de France and other road cycling events, has signed an extension to its sponsorship contract with supermarket retailer E.Leclerc
Safe Training Jersey – GMF and FFR
A design-led, safety-focused activation from Fédération Française de Rugby (FFR) partner GMF Paris in 2021 saw the insurance company create a campaign which demonstrated its mantra that if ‘insurance mean…
Barcelona ‘close in on’ shirt sleeve sponsorship
Barcelona is close to announcing a new men's shirt sleeve sponsor in cryptocurrency platform Nexo, it has been reported
Adidas renews Scotland kit supply deal to 2028
Adidas will continue to supply the kit to the Scottish national teams until at least 2028 after reaching a new agreement with the Scottish Football Association (SFA)
France players submit revised image rights proposal to FFF
The French Football Federation (FFF) has received a modified proposal from its national team players for the handling of player image rights after the World Cup in Qatar
Tiny Buzz Car – VW and Uefa Euro 2022
VW activated its rights as an official sponsor of Uefa Women’s Euro 2022 via an on-pitch stunt and social campaign called ‘Tiny Buzz Car’, based around a miniature remote-controlled car delivering the o…
The Value Xchange to sell FAW sponsorships
Marketing consultancy The Value Xchange has been appointed as the sponsorship sales agency for the Football Association of Wales (FAW)
Lyon renews long-term association with Sportfive
French Ligue 1 club Olympique Lyonnais has renewed its agreement with the Sportfive agency
Repsol continues long-running title sponsorship of Honda MotoGP team
Spanish energy company Repsol has extended its title sponsorship agreement with the Honda Racing Corporation for its MotoGP team