Europe
Inter lands eBay sleeve sponsorship deal
US-based e-commerce platform eBay has increased its sponsorship profile with Inter Milan by becoming the Italian football club's shirt sleeve sponsor
Mitsubishi Motors backs Four Hills
Mitsubishi Motors Germany has agreed a deal to sponsor the 2022-23 edition of ski jumping’s Four Hills Tournament.
IMG signs as DFB sponsorship sales agency for APAC region
The German Football Association (DFB) has appointed IMG as its exclusive sponsorship agency for APAC to drive new opportunities for the organisation across the region
Kinto extends backing of Lega Serie A
Lega Serie A, the organising body of the top division of Italian club football, has renewed its sponsorship agreement with Toyota-owned Kinto Italia, which serves as its official mobility provider
Manchester United agrees buy-back option on TeamViewer shirt deal
Manchester United and its main shirt sponsor TeamViewer have agreed a buy-back option on their five-year contract, which will be activated as soon as the club finds a replacement sponsor
EssilorLuxottica expands Ferrari relationship
French-Italian eyewear company EssilorLuxottica has extended its sponsorship agreement with the motorsport interests of Italian automotive marque Ferrari
Emirates extends AC Milan shirt sponsorship
National carrier Emirates has extended its long-term principal sponsorship agreement with Serie A club AC Milan
Laporte steps down from World Rugby role following corruption conviction
Bernard Laporte, president of the French Rugby Federation (FFR), has stepped down as vice-chairman of World Rugby after he received a two-year suspended prison sentence for corruption
Manchester City secures Ballers Champagne local sponsorship
Premier League club Manchester City has signed up Ballers Champagne in a deal which sees the brand become the club’s ‘Official Champagne Local Partner’.
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Barcelona signs crypto sponsor, extends Heura Foods deal
FC Barcelona has unveiled a new three-year global sponsorship agreement with cryptocurrency firm WhiteBIT
‘Dettol Up, Support England’ – Dettol & England Football/The Football Association
In 2022, disinfectant brand Dettol leveraged its partnership with the FA and England Football around UEFA Women’s Euro 2022 through an integrated activation programme spanning TV, OOH, digital, social a…
BMW targets young golf audience with DP World Tour renewal
The DP World Tour and BMW Group have signed a five-year sponsorship extension that will see the German luxury car brand remain an official partner and the official car of the DP World Tour until the end…
Lacoste signs sponsorship with Mutua Madrid Open
Apparel company Lacoste has announced a new three-year sponsorship deal with ATP and WTA Masters 1000 tennis tournament, the Mutua Madrid Open
WhaleFin ‘to terminate Chelsea sleeve sponsorship deal’
Singapore cryptocurrency group Amber is set to end its sleeve sponsorship of Premier League club Chelsea just seven months after the deal was announced
Trivago backs 2023 World Handball Championship
Online holiday platform Trivago has agreed a deal to sponsor the 2023 Men’s World Handball Championship, which will take place in Sweden and Poland from January 11-29.
Oppo’s long-touted Champions League sponsorship focuses on brand building in Europe
Champions League sponsorship facilitated by Uefa’s flexibility
Oppo will leverage sponsorship for brand building in Europe
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Uefa adds Atos as top-tier national team sponsor
Uefa has signed up digital transformation specialist Atos as a sponsor of its men’s national team competitions.
Arsenal agrees deal with Web3 platform LABS Group
English Premier League club Arsenal has agreed a new sponsorship deal with LABS Group, a Web3 platform which is seeking to make real estate accessible for everyone