Europe

Xerox has furthered its commitment to women’s tennis by signing up as a principal partner for the 2013 Swedish Open tournament.

Online gambling company 888casino has been unveiled as the title sponsor of the Champion of Champions, a new snooker event.

Uefa said this week that its full centralisation of all the rights to the perimeter advertising around its Europa League games was a “win-win situation” for the governing body and for the competing clubs.

The English Football Association plans to increase its annual sponsorship revenue of around £35m (€41.6m/$55.5m) by selling newly-created global and territory-specific international sponsorship packages in its next four-year rights cycle.

BP has signed up as the fifth top-tier partner of the Glasgow 2014 Commonwealth Games.

US consumer technology company Belkin has become the new title sponsor of the Blanco Pro men's cycling team.

The Olympic torch is set for its maiden spacewalk after the Russian Federal Space Agency (Roscosmos) became an honourable partner of the Sochi 2014 Olympic Torch Relay.

Lanson Champagne has agreed a five-year extension to its partnership with the Wimbledon tennis championships.

German football club Eintracht Braunschweig has announced that Spanish car maker Seat will be its main sponsor, while Nike will be its kit partner, for the team’s return to the top-tier 1.Bundesliga in the 2013-14 season.

Insurance company Aviva said this month that its title sponsorship of English rugby union’s Premiership was helping to drive its B2B and consumer businesses, among other benefits, as it paid a 20-per-cent f…

Klaus-Michael Kuehne, majority owner of international logistics company Kühne + Nagel, has expressed his interest in acquiring the naming rights to German 1.Bundesliga football club Hamburg SV’s stadium.

Sponsorship revenue for the 2014 Commonwealth Games in Glasgow will far exceed the £24m ($37.8m/€28.4m

Chelsea has signed a 10-year extension to its kit partnership with Adidas in a deal the English Premier League football club claims is the biggest it has signed with a partner.

The Sochi 2014 organising committee for the Winter Olympic Games has unveiled five new partnerships with Samsung, Volkswagen, Yamaha, Paul Hartmann and Power Technologies.

Imtech has announced its intention to withdraw from its sponsorship commitments to three German 1.Bundesliga football clubs in a move that will bring an end to its stadium naming rights deal with Hamburg SV.

Information technology company Cisco has been named as the ninth official supporter of the Glasgow 2014 Commonwealth Games.