Uefa said this week that its full centralisation of all the rights to the perimeter advertising around its Europa League games was a “win-win situation” for the governing body and for the competing clubs.
You need to have a subscription to access this content
If you would like more information on our Sponsorship product please contact our sales team
Premium beer group Heineken has extended its partnership with Uefa’s elite club competitions, through its Heineken and Amstel brands, in what is understood to be a record sponsorship fee for European football’s governing body.
The Team Marketing agency is inviting bids across two or five seasons for the Uefa Champions League global sponsorship package made available after the termination of a deal with Russian state-owned energy…
Tokyo-based electronics manufacturer Mitsubishi Electric has replaced Hamamatsu-based automobile brand Suzuki as the title sponsor of the AFF Championship, the Asean Football Federation (AFF) has announced
PepsiCo’s positioning of its Gatorade sports drink brand at tomorrow’s Uefa Women’s Champions League final is aimed at brand building rather than sales, according to the sponsorship lead at the food and b…
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.