Online gambling company 888casino has been unveiled as the title sponsor of the Champion of Champions, a new snooker event.
888casino struck the deal with Matchroom Sport, the promoter of the competition.
The 888casino Champion of Champions will run from November 19-24 in Coventry, England, and will feature 16 champions of the previous season.
The tournament will be broadcast live on UK digital-terrestrial television channel ITV4.