Europe
Deutsche Bank chooses Inter for entry into Italian football market
Serie A club Inter Milan has sealed a major sponsorship deal with Deutsche Bank in an agreement that marks the German financial services company’s first entry into the Italian football market.
Qatar Airways expands Barcelona sponsorship activity
Qatar Airways has expanded its sponsorship activity with Barcelona by agreeing to become the title sponsor of the Spanish top-tier Liga football club’s Asian Tour this summer.
German Olympic body pens Felix Schoeller agreement
The German National Olympic Committee has agreed a three-year sponsorship deal with paper company the Felix Schoeller Group.
Whelen to sponsor Nascar’s European series
The Nascar stock car-racing series has struck a deal for Whelan Engineering to sponsor its European touring series.
United scores Thai partnership
English Premier League champion Manchester United has announced a regional partnership with Thai telecommunications company True Corporation.
Verivox energises Hertha Berlin’s commercial portfolio
German 1.Bundesliga football club Hertha Berlin has made a new addition to its exclusive partner portfolio after signing a one-year deal with energy comparison website Verivox.
Tinkoff Bank admits interest in sole sponsorship of cycling team
Tinkoff Bank has admitted it is considering assuming sole sponsorship of the Saxo-Tinkoff International Cycling Union (UCI) ProTour team.
Ospreys team up with Save Britain Money
RaboDirect Pro12 rugby union club Ospreys has sealed a new sponsorship deal with Swansea-based business Save Britain Money.
Marussia nets Reading partnership
Formula One team Marussia has furthered the sport’s links with football by agreeing a strategic partnership with English Championship club Reading.
Williams F1 marks milestone with double deal
The Williams Formula One team has struck new sponsorship deals with Dom Pérignon and ShoreTel ahead of this weekend’s British Grand Prix, where the team will compete in its 600th F1 race.
Swansea seeks to boost global brand through GWFX partnership
English Premier League football club Swansea City has announced a record shirt sponsorship deal with online trading firm GWFX, one of the core brands of global financial services provider Goldenway.
Direct Line furthers Berlin ties with Hertha partnership
Hertha Berlin has agreed a two-year sponsorship deal with insurance company Direct Line as the club prepares to make its return to the 1.Bundesliga, the top tier of German football.
Allianz makes a splash with FINA World Championships partnership
Allianz has agreed a deal to sponsor the 2013 edition of the International Swimming Federation (FINA) World Championships.
News Corp commits to Team Sky with 21st Century Fox agreement
News Corporation has handed Team Sky a boost ahead of the start of the Tour de France this weekend by confirming 21st Century Fox as a sponsor of the International Cycling Union (UCI) ProTour outfit.
Actavis takes to the ice with European Trophy
Pharmaceutical company Actavis is to become the central sponsor of ice hockey’s European Trophy.
Innsbruck club powered by sponsorship extension
Austrian Bundesliga top-tier football club Wacker Innsbruck has agreed an extension with lead sponsor TIWAG-Tiroler Wasserkraft.
Tipico extends Hamburg partnership
Tipico has extended its exclusive partnership with German 1.Bundesliga football club Hamburg SV by an additional three years.
Hummel scores Real Valladolid deal
Hummel has agreed to become the new technical sponsor of Spanish top-tier Liga club Real Valladolid, in a deal that will run from next season until June 2017.