Europe

English Premier League football club Arsenal has signed a global partnership with Chinese telecommunications company Huawei which will run through the 2015-16 season.

Extended live coverage of the Aberdeen Asset Management Scottish Open on American free-to-air broadcaster NBC was a major step in the brand’s drive to increase awareness in the US, Jill Maxwell, sponsorship and events manager for Aberdeen Asset Management, told Sports Sponsorship Insider.

US quick-service restaurant group Dunkin’ Brands has made its first entry into the English Premier League football market after agreeing a multi-year partnership with Liverpool.

English Super League rugby league team Bradford Bulls has announced a one-year extension to its long-standing sponsorship agreement with Coral Windows & Conservatories.

Sportswear manufacturer Kukri has signed a three-year kit manufacturing deal with the Gaelic Athletic Association’s Sligo County Board.

Media company Haymarket Consumer Media has agreed a three-year partnership with the British Touring Car Championship (BTCC) motor-racing series.

Banking group Raiffeisen has extended its sponsorship of Swiss-Ski, the national governing body for skiing in Switzerland, by three years until 2017

Sportswear company Erima has agreed a deal to become an official partner of the DTB, the governing body of tennis in Germany.

Qatari private investment company QIPCO Holdings has increased its presence in British horse racing through a wide-ranging five-year deal to become the first ever official partner of Royal Ascot.

BMW UK, Budweiser, Liberty Insurance and O2 are the shortlisted brands in the Business to Consumer category for the 2013 ESA Excellence Awards to be decided this month.

Taiwanese bicycle manufacturer Giant has agreed a multi-year deal with the UCI WorldTour cycling team formerly known as Argos-Shimano under which it will assume title sponsorship of the squad for the 2014 season.

State-owned Dutch bank ABN Amro has reached a deal with the Ahoy Rotterdam venue to extend its title sponsorship of the ATP World Tour World Tennis Tournament.

Danske Bank, Schwarzkopf LIVE Color XXL, the Ice Age movie franchise and SAP are the shortlisted brands in the “Business to Consumer – Low Budget (Under €500,000)” category for the 2013 ESA Excellence Awards to be decided this month.

Sportswear company Adidas has agreed a four-year extension to its main sponsorship deal with the German Ski Association (DSV) national governing body in an agreement that will run until 2018.

Specialist annuity provider Just Retirement’s three-year title sponsorship of the World Indoor Bowls Championship is part of a “choosy” but progressive sports strategy, Andy Humphreys, marketing director of Just Retirement, told Sports Sponsorship Insider.

Italian drinks brand Aperol has announced a multi-season sponsorship agreement with Manchester United to become the English Premier League club’s official global spirits partner.