Europe
BT set to acquire Murrayfield naming rights
The Scottish Rugby Union (SRU) is set to strike a deal to sell the naming rights for Murrayfield, the sport’s national stadium in Edinburgh, to telecommunications company BT, according to the Daily Mail newspaper.
Balfour Beatty extends London Youth Games title sponsorship
Multinational infrastructure group Balfour Beatty has extended its title sponsorship of the London Youth Games grass roots multi-sport event through to 2016.
Bundesliga’s Hoffenheim takes a punt on Tipico renewal
German Bundesliga football team TSG Hoffenheim has agreed a four-year extension to its partnership with betting provider Tipico.
Arsenal drives on with Citroën
English Premier League football club Arsenal has signed a three-year extension to its partnership with automotive manufacturer Citroën
Eredivisie retains main partner
VriendenLoterij has extended its stint as lead partner of the Eredivisie through a renewed three-year deal with Dutch football’s top division.
FA connects with Samsung
The English Football Association (FA) has signed a new partnership with Korean electronics manufacturer Samsung.
Hamburg and Hannover stay on air with NDR 2
Regional public-service radio station NDR 2 has extended its commercial partnerships with German Bundesliga football clubs Hamburg SV and Hannover 96 by another four years.
Stella Artois serves up Wimbledon deal
Belgian beer brand Stella Artois has agreed a five-year deal to become the official beer of the Wimbledon tennis championships through to 2018.
Air Race F1 takes flight with new partners
Energy drinks brand Burn, sports betting house Sportium and global insurance company AIG have agreed commercial partnerships with Air Race F1 ahead of the launch of the new air racing series on June 1 in Catalunya, Spain.
Inverness works up an appetite with Subway deal
International sandwich chain Subway has agreed a one-year rolling contract to become the main shirt sponsor of Scottish Premier League top-flight football team Inverness Caledonian Thistle.
Resurgent Southampton secures new main sponsor
English Premier League football club Southampton has signed a two-year deal with Veho, making the consumer electronics firm its new main sponsor.
Euroleague enters New Era with headwear deal
US fashion brand New Era has agreed a three-year deal to become the official headwear partner of Euroleague Basketball.
SAS UK & Ireland: British Rowing deal opens up opportunities
Business analytics software firm SAS’s sponsorship of British Rowing and the elite GB Rowing team could be the first of many tie-ups with sporting organisations, Mark Wilkinson, managing director of SAS UK and Ireland told Sports Sponsorship Insider.
EPL’s Stoke to be comfortable in own Skins
English Premier League team Stoke City has entered into a three-year partnership with base layer garments manufacturer Skins - a deal the club believes to be the first of its kind in English football.
Caterham enters Spanish GP with new partner
Formula One motor racing team Caterham has agreed a new sponsorship deal with Australian semiconductor manufacturer Silanna.
TBB Trier extends with Bitburger
German Bundesliga basketball team TBB Trier has agreed a three-year extension to its long-term partnership with beer brand Bitburger.
Bundesliga’s Augsburg scores extension with PCI
Chemicals manufacturer PCI has extended its sponsorship of German Bundesliga team FC Augsburg to cover the 2014-15 football season.
Williams dresses to impress with Cavallino
US-based automotive lifestyle company Cavallino Group has signed an agreement to become the official clothing supplier for Formula One motor racing team Williams.