Europe

Football
Media

Mexican pay-television sports channel Afizzionados has added Spanish LaLiga club FC Barcelona to its portfolio of sponsorship deals with major European teams
Cycling
Sponsorship & Marketing

Soft drinks brand Orangina has agreed a sponsorship deal with cycling showpieces the Tour de France and Tour de France Femmes
Football
Sponsorship & Marketing

Uefa is inviting interested parties in the financial services category, including cryptocurrency exchanges, to submit expressions of interest in a sponsorship rights package for the Uefa Europa League…
Multiple Sports
Finance & Law

Swiss virtual advertising firm Aim Sport has had to publish a press release correcting a number of ‘inaccurate statements’ it made after rival company Supponor was found to have infringed its patent by …
Football
Sponsorship & Marketing

Spanish LaLiga team Club Atlético Osasuna has signed up Kosner and HR Motor as new shirt sponsors.
Rugby Union

The Italian Rugby Federation will be hoping that its latest front-of-shirt sponsorship deal with insurance company Vittoria will end what has been a turbulent period commercially.
Football
Sponsorship & Marketing

AS Roma has been given the green light to enact its new kit supplier agreement with Adidas from next season, having been taken to an arbitration court by its current supplier New Balance
Football
Sponsorship & Marketing

Cryptocurrency platform WhaleFin could terminate its main sponsorship deal with Atlético Madrid at the end of this season given the impact of the sector’s crisis on the brand’s finances.
Football
Sponsorship & Marketing

French Ligue 1 club Paris Saint-Germain and Swiss watchmaker Purnell have signed a three-year sponsorship making Purnell the club’s official timekeeper.
Sailing
Sponsorship & Marketing

The Great Britain SailGP Team has secured its first title sponsor through a three-year deal with Dubai-based airline Emirates
Football
Sponsorship & Marketing

Italian Serie A club Udinese has further extended its sleeve sponsorship deal with food products manufacturer Consorzio del Prosciutto di San Daniele
Motorsport
Sponsorship & Marketing

The Mercedes Formula 1 team has signed multi-year sponsorship agreements with Qualcomm Technologies and G42, while Red Bull Racing has agreed a deal with fitness brand Built for Athletes
Football
Sponsorship & Marketing

Tyre manufacturer Continental has enhanced its agreement with the German Football Association (DFB) by becoming a sponsor of the women’s national team for the next four years.
Handball
Sponsorship & Marketing

The European Handball Federation (EHF) has unveiled Liqui Moly as the latest sponsor of the men's EHF Euro 2024 national team tournament
Rugby Union
Sponsorship & Marketing

Vueling Airlines has become an official supplier of France Rugby and its men’s, women’s and sevens national teams.
Football
Licensing & Merchandising

The Premier League is reported to be closing in on a lucrative six-year extension to its sponsorship and licensing agreement with EA Sports that would be worth close to £488m ($587.6m).
Football
Finance & Law

Premier League club Tottenham Hotspur has announced that its total revenues rose by 22 per cent in 2021-22, boosted by a number of new commercial deals and the post-Covid return of matchday spectators
Ice Hockey
Sponsorship & Marketing

The National Hockey League believes that its digitally enhanced 'dasherboard' technology has already proven of immense commercial value at a local, national and international level despite some glitches…