Europe

Sailing
Sponsorship & Marketing

Brewery SA Damm has agreed a deal to sponsor the 37th America’s Cup, which will be hosted in its home city of Barcelona, along with the sailing competition’s defending champion, Emirates Team New Zealand (ET…
Cricket
Sponsorship & Marketing

The England and Wales Cricket Board has signed up Laithwaites Wine as its latest sponsor in a multi-year agreement which makes the brand the official wine partner of England Cricket
Football
Industry Moves

Scottish Football Marketing, the new commercial arm of Scotland’s football bodies, has named Brendan Napier of multinational brewing company Molson Coors as its first commercial director.
Football
Sponsorship & Marketing

The German Football Association (DFB) has announced Google as a new sponsor of the women's national team in a three-year deal
Football
Fan Engagement

Ligue 1 club AS Monaco has agreed a deal with Swiss Web3 consulting agency Rarecubes to “push the boundaries” of the digital fan experience.
Football
Sponsorship & Marketing

Spanish LaLiga club FC Barcelona has signed up Dutch consumer electronics manufacturer TP Vision as a new main partner and sleeve sponsor of its men’s team.
Multi-sport
Sponsorship & Marketing

Reusable cup and container brand Re-uz has been announced as an Official Supporter of the Paris 2024 Olympic and Paralympic Games
Football
Sponsorship & Marketing

Newcastle United’s proposed £25m (€28.7m/$30.9m) per-season shirt sponsorship deal with Sela, a Saudi Arabian sports marketing agency and events company, has already met the approval of the Premier League, SportBusiness understands.
Road Cycling
Sponsorship & Marketing

French optical lenses company Krys has renewed as a Major Partner of the Tour de France and the main sponsor of the white jersey, the classification for young riders, until 2026.
Football
Sponsorship & Marketing

The English Football League (EFL) has announced that Smart Energy GB will continue its sponsorship of the organisation for another two years
Football
Sponsorship & Marketing

Germany-based sports equipment and apparel manufacturer Puma has become the new official match-ball provider to the Scottish Professional Football League (SPFL) and the Scottish Women’s Premier League (…
Football
Sponsorship & Marketing

German football club Hamburger SV has announced that Adidas has renewed its agreement to be the club's official kit supplier for five more years
Football

3F is aiming to stand out among a plethora of labour organisations, maintain its existing membership and increase its awareness among younger Danish workers.
Football
Sponsorship & Marketing

Eredivisie club Vitesse Arnhem has agreed a new shirt sponsorship deal with BetCity, despite an impending online gambling sponsorship ban being introduced by the Dutch government
Football
Sponsorship & Marketing

Chinese home appliance group Midea has extended its global sponsorship with the newly crowned Premier League champions Manchester City
Multiple Sports
Finance & Law

Sports rights and marketing company TGI Sport has further expanded its portfolio by acquiring Australian talent management agency, SFX Sports Group
Road Cycling
Sponsorship & Marketing

The top riders in the Giro d’Italia grand tour race will continue to wear jerseys made by Castelli until at least 2026, after the Italian sportswear firm today (Monday) announced an extension of its s…
American Football
Host Broadcast & Production

The European League of Football (ELF) has agreed a production deal with Amazon Web Services (AWS), while the American football competition has signed up home appliances retailer Euronics as a new sponsor