Europe

English Premier League football club Manchester United has entered into a multi-year global partnership with Hawaii-based sunglasses and eyewear brand Maui Jim

Japanese automotive manufacturer Lexus has been unveiled as a sponsor of this year’s Davis Cup Finals.

Premier League club Liverpool is in talks with several kit suppliers eager to replace US sportswear brand New Balance at the end of next season, according to reports

The Luxembourg Football Federation (FLF) has extended its sponsorship deal with commercial broadcaster RTL

Team GB has launched its first ever 'Official Sleep Partner' deal with UK bed retailer Dreams

Spanish telco Telefónica has stepped up its association with Atlético de Madrid by agreeing a four-season extension to its partnership with the LaLiga football club.

Online betting brand 12Bet has agreed to sponsor the 2019 World Taekwondo Championships, which take place in the English city of Manchester from May 15-19

LaLiga club Valencia has signed an Official Supplier agreement with LG Electronics Spain – the latest of three new deals signed by the club in its centennial season.

Formula One motor-racing team Williams has today (Monday) unveiled telco ROKiT as its new title sponsor

Premier League club Liverpool has netted a record-breaking £125m ($162m/€143m) profit for the 2017-18 financial year, driven partly by a surge in sponsorship sales.