China
Therabody to sponsor China national basketball teams
The Chinese Basketball Association (CBA) has announced a sponsorship deal with Therabody
Swiss club Grasshoppers strikes sponsorship deal with Chinese watchmaker Seagull
Grasshopper Club Zurich has announced a sponsorship agreement with Chinese watchmaker Seagull.
The deal sees Seagull become a strategic partner of the Swiss Super League club for the 2022-23 season
Alibaba-owned Cainiao continues Standard Liège sponsorship
Chinese logistics firm Cainiao is to continue its sponsorship of Belgian Pro League club Standard Liège for another season.
Alibaba Sports becomes Orange Lion Sports, marking strategy shift
Chinese sports marketing firm Alibaba Sports is rebranding as Orange Lion Sports, marking a major shift in the business's focus
UFC signs BTNature as nutritional partner in China
The Ultimate Fighting Championship has agreed a deal for Australian food manufacturer BTNature (BTN) to become the mixed martial arts promotion's official dairy products partner in China
HSBC China agrees ambassador deal with F1 driver Zhou Guanyu
The China division of banking group HSBC has agreed a brand ambassador deal with Chinese Formula 1 driver Zhou Guanyu
AFA announces sponsorship agreement with BetWarrior, ‘strikes deal’ with Yili
The Argentinian Football Association (AFA) has announced a sponsorship agreement with Latin American betting operator BetWarrior and has reportedly struck a separate sponsorship deal with Chinese dairy…
Yili plant-based brand backs China’s women’s basketball team
Chinese dairy giant Yili's plant-based products brand Yili Zhixuan has become an official partner of the Chinese national women's basketball team
Chinese Cycling Association agrees deal with Dongfeng Peugeot-Citroën
China's national cycling federation has agreed a 'strategic cooperation' with car manufacturer Dongfeng Peugeot-Citroën.
AFC faces revenue hole, tricky host decision, after China’s Asian Cup withdrawal
China’s withdrawal as host of the 2023 Asian Cup has undermined some of the most valuable commercial rights deals for the Asian Football Confederation in its 2021-24 cycle, potentially leaving the body f…
Oppo Italia expands AC Milan sponsorship
Italian Serie A football club AC Milan has expanded its sponsorship deal with smartphone brand Oppo Italia
Wanda Sports to organise and promote Chinese road cycling league
The Chinese Cycling Association has appointed sports marketing entity Wanda Sports to organise and promote a new national road cycling league, according to Chinese sports industry news website EcoSports.cn
Wanda Real Estate signs Argentina team sponsorship in Wanda Sports-brokered deal
Chinese real estate agency Wanda Real Estate has reached a regional sponsorship agreement with the Argentine Football (AFA) for the Chinese territory.
CFA ‘finalises Women’s Super League sponsorship deal’ with Xinri Electric Vehicle
The Chinese Football Association has finalised a sponsorship agreement with electric vehicle manufacturer Jiangsu Xinri Electric Vehicle covering its top women’s leagues, according to local media reports.
Wanda Sports appointed as AFA’s commercial agent in China
The Argentinian Football Association (AFA) has agreed a deal for Wanda Sports to become the exclusive commercial agent of its national teams in China
Chinese Football Association ‘agrees women’s league sponsorship deal’ with Joma
The Chinese Football Association has reportedly struck a sponsorship agreement with Spanish sportswear brand Joma covering domestic women’s competitions.
Adidas reports 15-per-cent revenue growth; committed marketing spend slows
Sportswear giant Adidas generated revenues of €21.2bn ($23.4bn) last year, its latest financial report shows.
NBA China strikes deal with Puma
Sportswear brand Puma has struck a “long-term” sponsorship agreement with NBA China.
The brand becomes an official partner of the basketball league in China.