China
CSL club banks shirt sponsor for 2016 season
Chinese Super League football club Yanbian Fude has agreed a season-long shirt sponsorship deal with investment company Zhongchou Shares.
Chinese Super League club banks new shirt sponsor
Chinese Super League football club Shandong Luneng Taishan has entered into a sponsorship deal with global consumer finance provider Home Credit Group.
Tag Heuer bolsters football roster with Chinese Super League deal
Swiss watchmaker Tag Heuer has agreed a partnership with the Chinese Super League, the top division of club football in the country.
Chinese badminton body serves up partnership
Sports equipment manufacturer Victor has entered into a partnership with the Table Tennis and Badminton Center of China.
Hangzhou Greentown signs sponsorship deals ahead of new CSL season
Japanese conglomerate Toshiba has extended its sponsorship deal with Hangzhou Greentown, while the Chinese Super League football club has also entered into a partnership with Japanese electronics company Panasonic.
Jiangsu Suning dials up lucrative shirt sponsorship deal
Chinese Super League football club Jiangsu Suning has agreed a season-long sponsorship deal with smartphone manufacturer Nubia.
Budweiser drinks to NFL China partnership
US beer brand Budweiser has entered into a strategic partnership with the Chinese division of American football league the NFL.
Chinese Super League team secures shirt sponsor deal
Chinese Super League football club Tianjin Teda has entered into a partnership with water brand Yue Longquan.
LeEco takes title sponsorship of Beijing Guoan
Chinese internet company LeEco, formerly known as LeTV, has been named title sponsor of Beijing Guoan under a wide-ranging partnership with the Chinese Super League football club.
Uefa secures Hisense deal to complete Euro 2016 sponsor line-up
Chinese electronics manufacturer Hisense has agreed a deal to become the 10th and final global sponsor of the Uefa Euro 2016 national team football tournament.
NBA China raises a glass to Wolf Blass partnership
The NBA China division of North America’s National Basketball Association has entered into a multi-year partnership with Australian winemaker and distributor Treasury Wine Estates.
Le Sports takes naming rights to Beijing’s Wukesong Arena
Chinese internet company Le Sports has agreed a deal to replace MasterCard as the naming rights partner for the Wukesong Arena in Beijing.
Beijing Enterprises Group becomes Fiba’s first partner for new competition cycle
The International Basketball Federation (Fiba) has signed Chinese conglomerate Beijing Enterprises Group as its first international partner under the governing body’s new competition system.
Arsenal pens partnership for Chinese soccer schools
English Premier League football club Arsenal has signed a partnership with Chinese sports and cultural development company iRENA.
Guangzhou Evergrande shirt sponsor instigates legal action
Automotive company Dongfeng Nissan has launched legal action against Chinese Super League football club Guangzhou Evergrande for what it believes is a breach of the two parties’ sponsorship agreement.
Infront unveils Tissot as new CBA League partner
The Infront Sports & Media agency, exclusive marketing partner of China’s CBA Professional Basketball League, has confirmed Swiss watch brand Tissot as the new official timekeeper of the CBA League.
Chinese Football Association signs new partner
The Chinese Football Association has entered into a partnership with electrical goods manufacturer Skyworth.
Tag Heuer takes legal action after terminating CBA deal
Luxury watch brand Tag Heuer has terminated its partnership with the Chinese Basketball Association – less than a month after signing a deal to become the body’s official timekeeper.