China
Cisco seals City Football Group tech deal
City Football Group (CFG), which owns English Premier League champion Manchester City, has signed up Cisco as the official technology partner of the group
Hangzhou 2022 signs up Loong Air as official airline
The Hangzhou 2022 Asian Games Organising Committee signed a sponsorship agreement with Chinese airline Loong Air on Wednesday
Morey’s rogue tweet ‘could cost Rockets $25m’ in lost sponsorship revenue
Houston Rockets General Manager Daryl Morey's controversial Twitter post supporting Hong Kong’s pro-democracy protesters could cost the National Basketball Association team around $25m in sponsorship lo…
Slew of NBA’s Chinese sponsors suspend ties
An array of NBA China's Chinese-owned official partners have halted business with the league and its pre-season exhibition games in the country were temporarily in doubt, as the fallout continues from…
Shanghai Tennis Masters secures JP Morgan as major sponsor
Global financial services firm JP Morgan has agreed a deal with the Shanghai Tennis Masters to be a Diamond-level sponsor
China Tennis Open agrees Harvest Fund sponsorship extension
Chinese asset management company Harvest Fund has renewed its sponsorship of the China Tennis Open in Beijing until 2021
Yabo Sports appoints Steven Gerrard as ambassador
Asian sports betting company Yabo Sports has appointed Steven Gerrard, the manager of Scottish football team Glasgow Rangers and former Liverpool FC player, as a brand ambassador
Red Star Macalline to sponsor Women’s China Open golf tournament
Chinese furniture retailer Red Star Macalline Home Group has been named title sponsor of China LPGA Tour golf tournament the Women's China Open
China Tennis Open secures three-year Fila sponsorship deal
Sportswear brand Fila has become the official sportswear brand for the China Tennis Open, after signing a three-year sponsorship deal running from 2019 to 2021
Nike sponsorship powers expansion of Chinese High School Basketball League
The China High School Basketball League (CHBL) will expand from 84 teams in three provinces to 327 teams in 22 provinces, after a new sponsorship deal between US sportswear giant Nike and the China School…
Leicester City signs Yabo Sports as official club partner
Premier League club Leicester City has signed a partnership with Asian betting brand Yabo Sports
IOC signs apparel deal with Hengyuanxiang Group
The International Olympic Committee has agreed a new partnership with Chinese textile company Hengyuanxiang Group (HYX) spanning the next two editions of the Olympic Games
Hangzhou 2022 signs up ICBC as latest sponsor
Industrial and Commercial Bank of China (ICBC) has agreed a deal to sponsor the 2022 edition of the Asian Games multi-sport event, which will be held in Hangzhou
Herbalife makes $1.5m donation to Chinese winter sports training research
Nutrition company Herbalife has made a donation of $1.5m (€1.3
Fiba and Wanda Group extend wide-ranging sponsorship deal to 2031
Fiba, the global governing body of basketball, has extended a long-term strategic partnership with Chinese multi-national conglomerate Wanda through to 2031
Ganten Water adds Serbian Fiba World Cup team to international sponsorship roster
Chinese mineral water brand Ganten Water announced a sponsorship deal with the Basketball Federation of Serbia (KSS) to its growing portfolio of international properties
Citizen signs popular figure skater Yuzuru Hanyu as spokesperson ahead of 2022 Winter Games
Japanese watch conglomerate Citizen have signed Japanese figure skater Yuzuru Hanyu as their spokesperson for the brand in mainland China, Hong Kong and Macau
Beijing 2022 opens new sponsorship tier with EF deal
International education company EF Education First has furthered its ties to the Olympic Movement by signing up as the first official exclusive supplier for the 2022 winter Olympic and Paralympic Games…