Central America

Football
Sponsorship & Marketing

Macron, the Italian sportswear brand, has doubled down on its commitment to Concacaf, becoming the official sports equipment and apparel partner of football's governing body for North America, Central…
Football
Sponsorship & Marketing

Concacaf has agreed a seven-year confederation-wide ball supply sponsorship deal with Japan-based sports equipment brand Molten
Football
Sponsorship & Marketing

Saudi-owned oil entity Aramco has announced an expansive sponsorship deal with Concacaf, the governing body for football in North and Central America and the Caribbean.
Football
Sponsorship & Marketing

Confederation of North, Central America and Caribbean Association Football (Concacaf) sponsors Modelo, Qatar Airways, Toyota and Valvoline have stepped up their backing of the governing body by becoming the founding partners of its new W Gold Cup competition.
Football
Fan Engagement

Sportfive has entered into a wide-ranging agreement with Concacaf, the governing body for football across North and Central America and the Caribbean, to provide digital services for its national team…
Football
Sponsorship & Marketing

Concacaf, the governing body for football across North and Central America and the Caribbean, has struck an agreement with Fifa to jointly promote sponsorship opportunities for national team competitions…
Football
Sponsorship & Marketing

LaLiga has signed up soft drink Pepsi as its Official Sponsor in Guatemala in an agreement that runs until the end of the 2021-22 Spanish football season
Football

LaLiga, organising body of the top two divisions of Spanish club football, has agreed a partnership with sports-themed drinks and food products manufacturer Gatorade, focused on four markets in the Americas
Football

The Confederation of North, Central American and Caribbean Association of Football (Concacaf) has signed up lubricants and automotive services supplier Valvoline as the latest sponsor for its 2019 Gold…
Football

Camarena Tequila, a brand of US winery E&J Gallo, has agreed a partnership with the 2019 Gold Cup national-team football tournament
Esports

Latin American esports team Infinity Esports has signed a one-year partnership with gaming supplier Primus to provide the team with performance-enhancing technology during 2019
Football

Drinks company Constellation Brands has entered into a partnership with the Confederation of North, Central America and Caribbean Association Football (Concacaf), through which its Modelo beer brand will sponsor a host of the body’s properties.
Football

The Confederation of North, Central America and Caribbean Association Football (Concacaf) has signed up Soccer United Marketing to market the governing body’s worldwide sponsorship rights.

Football

New Balance has continued its expansion in football through a kit deal for the Costa Rica national team.

Football

The Panama Football Federation (FEPAFUT) has signed its second major commercial deal in the space of a week after becoming US sportswear company New Balance’s first national team partner.

Football

Chinese telecommunications company Huawei has signed a four-year sponsorship deal with the Panama Football Federation (FEPAFUT).

Football

Three banking and financial groups head the list of national sponsors to have committed to Costa Rica’s staging of the 2014 Fifa U-17 Women’s World Cup football tournament.

Football

Sponsorship revenue for the 2013 Gold Cup football tournament reached around $12m (€9.2m), a 50-per-cent increase on the 2011 edition, despite being sponsored by fewer brands and falling short of its revenue target.